# Branded Food Insecurity Initiatives Subway Canada and Food Banks Canada Launch Never Miss Lunch By Elena Rahman | Published 2022-06-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/never-miss-lunch References: [subway](https://www.subway.com/en-CA/AboutUs/NeverMissLunch) & [foodbankscanada](https://foodbankscanada.ca/)  The Never Miss Lunch program is a new initiative launched by [Food Banks Canada](https://www.trendhunter.com/trends/never-miss-a-lunch) in collaboration with [Subway Canada](https://www.trendhunter.com/trends/eat-fresh-refresh1) to raise funds for children experiencing food insecurity in Canada. This month brings a one-day donation drive on June 22nd to support the initiative. Every footlong sold at Subway Canada restaurants on the selected date will help fund the program. One dollar from each of the qualifying purchases will be donated to the Never Miss Lunch initiative. The program provides nutritious food to kids in need throughout the summer months so supplement meals while many school-based lunch programs end. Never Miss Lunch will be available across 190 communities in Canada, including five fly-in communities in Nunavut. The goal is to alleviate [food insecurity among children](https://www.trendhunter.com/trends/share-our-strength) this season. Image Credit: Subway / Food Banks Canada ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 61% | Activity: 77% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Food Insecurity Programs:** Innovative food insecurity programs can provide opportunities to assist underprivileged communities and create new business models. - **Corporate Social Responsibility Campaigns:** Companies can create new social initiatives to promote corporate social responsibility and improve brand image while supporting underprivileged communities. - **Charitable Marketing Campaigns:** Marketing campaigns to support food insecurity initiatives can be used to promote charitable brand values, increase consumer loyalty and engagement, and drive sales. ### Who This Affects Most - **Food and Beverage Industry:** The food and beverage industry can engage in corporate social responsibility campaigns to support underprivileged communities and promote brand values. - **Marketing and Advertising Industry:** The marketing and advertising industry can support charitable campaigns to raise public awareness of food insecurity issues and promote social responsibility. - **Non-profit and Social Enterprise Industry:** Non-profit and social enterprise organizations can partner with commercial entities to develop innovative solutions to food insecurity issues and create sustainable change. ## Related on Trend Hunter - [Children's Food-Insecurity Campaigns](https://www.trendhunter.com/trends/never-miss-a-lunch.md) - [Youth-Supporting Foundations](https://www.trendhunter.com/trends/subway-cares-foundation.md) - [Food Bank Delivery Programs](https://www.trendhunter.com/trends/athome-donation-pickups.md) - [Restaurant Brand Refreshes](https://www.trendhunter.com/trends/eat-fresh-refresh1.md) - [QSR Food Donations](https://www.trendhunter.com/trends/the-giving-page.md) - [Nourishing School Meal Programs](https://www.trendhunter.com/trends/nourish-to-flourish.md) - [Meal Donation Food Products](https://www.trendhunter.com/trends/fight-hunger-serve-hope-initiative.md) - [School Breakfast Programs](https://www.trendhunter.com/trends/breakfast-club-of-canada-supports.md) - [Socially Supportive Retailer Promotions](https://www.trendhunter.com/trends/wawa-buy-a-kids-meal-make-an-impact.md)