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# Symbolic Knot Jewelry
Franziska von Drachenfels' 'Never Ending Love' Collection

By Holger Mohr | Published 2010-11-06 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/never-ending-love-jewelry-von-drachenfels
References: [drachenfels-design.de](http://www.drachenfels-design.de/kollektion/index.php?cat=c78_Never-ending-Love.html&XTCsid=eo2cvs6v7q7hmhotti2p4686n2) & [drachenfels-design.de](http://www.drachenfels-design.de)

With her latest collection, 'Never Ending Love,' Franziska von Drachenfels proves why she continues to play a leading role in [European jewelry design](https://www.trendhunter.com/trends/wonders-of-nature). The symbolism in this line, filled with Gordian knots, is simply magical. These knots, which have no beginning and no end, are a perfect symbol for [true love](https://www.trendhunter.com/trends/heartshaped-jewelry).

See more images of the 'Never Ending Love' collection by Franziska von Drachenfels in the gallery above.

**Implications** - This knotted, never-ending jewelry appeals to consumers through [symbolism and emotionally-charged connotations](https://www.trendhunter.com/trends/protect-collection). Businesses should remember how much selling power is garnered from tapping into societal sentiments such as love and loss. By hitting an emotional chord amongst buyers, a business is more likely to establish a connection with these individuals and sell their products.

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 40% | Activity: 33% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What Makes This Trend Stand Out

- **Symbolic Knot Jewelry:** Disruptive innovation opportunity: Create a line of jewelry that uses symbolic knots to tap into the emotional power of symbolism.
- **Emotionally-charged Connotations:** Disruptive innovation opportunity: Develop marketing campaigns that evoke strong emotional responses in consumers by incorporating symbolism.
- **Tapping Into Societal Sentiments:** Disruptive innovation opportunity: Identify societal sentiments such as love and loss and create products that resonate with consumers on an emotional level.

### Sectors Adopting This

- **Jewelry Design:** Disruptive innovation opportunity: Utilize symbolic knots and unique design elements to create a distinctive line of jewelry.
- **Marketing and Advertising:** Disruptive innovation opportunity: Employ emotionally-charged campaigns that tap into societal sentiments to create a strong connection with customers.
- **Consumer Goods:** Disruptive innovation opportunity: Incorporate symbolism and emotional appeal into consumer products to establish a strong bond with consumers.

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