# Mall Map-Inspired Decor Recycled 'You Are Here' Doormat States the Obvious By Edgar Griggs | Published 2009-01-10 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/never-be-lost-again-you-are-here-doormat References: [shareasale](http://www.shareasale.com/m-pr.cfm?merchantID=11212&userID=299415&productID=456910130) Ever ask yourself “Where am I?” Well, wonder no longer with this 'You Are Here' doormat that is clearly inspired by the red dots found on [mall maps and airport directories](https://www.trendhunter.com/trends/living-map). The 'You Are Here' doormat is made from [recycled truck tires](https://www.trendhunter.com/trends/3w-mats) and is machine washable. Also be on the lookout for the new “Why am I here?" and “What's that Smell?” doormats--coming soon! **Implications** - Products that are customizable and unique are widely appealing to consumers. In a world where unique flavour is hard to come by, there is a fast-growing market for ironic and hilariously attractive [novelty items](https://www.trendhunter.com/trends/creative-home) that play on popular cultural themes and defy tradition. Products that make people laugh and are aesthetically appealing in texture and color as well as those that are customizable appeal to the need to feel unique and individual. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 13% | Activity: 75% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Novelty Floor Mats:** The rise of customizable, humorous and aesthetically appealing novelty floor mats that play on popular cultural themes and defy tradition presents an opportunity for disruptive innovation. - **Recycled Products:** The increasing market for products made from recycled materials, such as the 'You Are Here' doormat made from recycled truck tires, presents an opportunity for disruptive innovation. - **Lifestyle Humor Products:** The growing demand for humor-driven products that can brighten up one's day, such as the 'What's that Smell?' doormat, presents an opportunity for disruptive innovation. ### Who This Affects Most - **Home Decor:** The home decor industry can introduce more customizable and humorous floor mats as part of their product line. - **Sustainable Manufacturing:** The sustainable manufacturing industry can explore more creative ways to upcycle and repurpose materials as part of their products, similar to the 'You Are Here' doormat made from recycled tires. - **Gifts and Novelties:** The gifts and novelties industry can produce more products that appeal to the need for humor and individuality, such as the 'What's that Smell?' doormat. ## Related on Trend Hunter - [Customizable All-Purpose Floor Mats](https://www.trendhunter.com/trends/customizable-floor-mat.md) - [Patterned Luxe Progressive Doormats](https://www.trendhunter.com/trends/the-outlier.md) - [Recycled Private-Brand Decor](https://www.trendhunter.com/trends/entrance-mat.md) - [Pop Culture-Themed Rugs](https://www.trendhunter.com/trends/my-world.md) - [Washable Pet Carpets](https://www.trendhunter.com/trends/dayspring-mat.md) - [Female-Celebrating Indoor Mats](https://www.trendhunter.com/trends/iconic-women-collection.md) - [Colourfully Woven Bath Mats](https://www.trendhunter.com/trends/bath-mat-collection.md) - [Pizza-Gifting Doormats](https://www.trendhunter.com/trends/reverse-delivery.md) - [Customized Film-Inspired Rugs](https://www.trendhunter.com/trends/rugriders.md)