# Next-Gen Skincare Apps The New Neutrogena Skin360 App Only Requires a Phone's Camera By Laura McQuarrie | Published 2020-01-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/neutrogena-skin360 References: [allure](https://www.allure.com/story/neutrogena-skin360-app-naia-assistant) & [neutrogena](https://www.neutrogena.com/skin360app.html) In 2018, the [Neutrogena](https://www.trendhunter.com/trends/neutrogena-1) Skin360 app and companion SkinScanner were introduced, offering a unique new way for people to look and analyze their skin up-close. In the time since the [smart skincare technology](https://www.trendhunter.com/trends/portable-skincare-device) was introduced, smartphone cameras have become even more powerful and at CES 2020, Neutrogena is introducing a new and improved version of its Skin360 app that needs only a phone's front-facing camera. The app uses selfies to give users a score between one to 10 on various areas of the face, based on any dark spots, fine lines, wrinkles and dark circles detected. With this information, users are given a goal to work towards, plus an [eight-week skincare routine](https://www.trendhunter.com/trends/noli) to follow daily. Image Credit: Neutrogena ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 66% | Activity: 83% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Smartphone Skincare Analysis:** Opportunity for other beauty brands to develop smartphone-based apps for analyzing and improving skincare. - **Personalized Skincare Routines:** Potential for personalized skincare app features that create customized routines based on individual skin assessments. - **Advancements in Skin Imaging:** Potential for further advancements in smartphone camera technology for accurate and detailed skin imaging. ### Where This Applies - **Beauty and Cosmetics:** Opportunity for beauty brands to integrate smartphone-based skin analysis apps into their product offerings. - **Health and Wellness:** Potential for health and wellness brands to develop personalized skincare apps for holistic skin management. - **Mobile Technology:** Opportunity for mobile technology companies to improve smartphone camera capabilities for accurate skin analysis. ## Related on Trend Hunter - [Advanced AI Skin Assessments](https://www.trendhunter.com/trends/hautai-face-analysis-30.md) - [Advanced AI Skincare Solutions](https://www.trendhunter.com/trends/ai-skin-scanner.md) - [AI Skin Analyzers](https://www.trendhunter.com/trends/hd-skin-analysis.md) - [AI-Powered Skincare Analyzers](https://www.trendhunter.com/trends/skin-light-therapy-3s.md) - [AI-Powered Aesthetic Systems](https://www.trendhunter.com/trends/medispa-ai-pro-30.md) - [AI-Backed Skincare Platforms](https://www.trendhunter.com/trends/smartskn.md) - [AI-Generated Skincare Routines](https://www.trendhunter.com/trends/noli.md) - [Digitized Skincare Platforms](https://www.trendhunter.com/trends/skin-surveyor.md) - [AI Skincare Consultant Apps](https://www.trendhunter.com/trends/skin-chat.md)