# Cannabis-Deodorizing Sprays Veil Launched a Non-Toxic Room Spray To Neutralize Cannabis Smoke By Grace Mahas | Published 2019-07-24 | Updated 2019-07-30 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/neutralize-cannabis-smoke References: [thedieline](https://thedieline.com/blog/2019/7/24/introducing-veil-the-first-room-spray-for-the-modern-cannabis-smoker) & [smellveil](https://www.smellveil.com/) Marijuana enthusiasts can now smoke in peace thanks to Veil -- a [non-toxic room spray](https://www.trendhunter.com/trends/zep-freshen) that [neutralizes cannabis smoke](https://www.trendhunter.com/trends/air-logic). The product was launched by entrepreneurs Noah Kotlove and Spencer Joynt who were frustrated with other cannabis deodorizing sprays that were full of harsh chemicals and therefore sought to make an alternative non-toxic product. Veil uses advanced engineering to "work on a molecular level, combining with the smoke, altering its molecular composition, and neutralizing the odor." The room spray leaves a [sweet aroma](https://www.trendhunter.com/trends/liquid-sunshine) that is a combination of sweet orange, Virginia Cedar, and cracked black pepper. The product is available online and marketed to adults who are seeking to enjoy cannabis in a contemporary, wellness-focused way -- albeit without the lingering odor. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 21% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Key Themes Behind This Trend - **Cannabis-deodorizing Sprays:** Veil's non-toxic room spray for neutralizing cannabis smoke reflects the growing trend of cannabis users seeking healthier and more discreet consumption experiences. - **Non-toxic Products:** The launch of Veil highlights the trend of consumers demanding non-toxic alternatives to traditional products, opening up opportunities for businesses to innovate in various industries. - **Wellness-focused Consumption:** Veil's marketing approach taps into the trend of wellness-focused consumers who prioritize self-care and seek out products that enhance their overall well-being, presenting opportunities for companies to cater to this market. ### Where This Applies - **Cannabis Accessories:** The introduction of Veil's cannabis-deodorizing spray creates an opportunity for the cannabis accessories industry to develop innovative solutions for discreet and odor-neutral consumption. - **Home Fragrance:** The non-toxic room spray market, exemplified by Veil, provides the home fragrance industry with a disruptive innovation opportunity to cater to health-conscious consumers seeking effective odor-neutralizing products. - **Wellness and Personal Care:** Veil's wellness-focused approach creates potential for disruptive innovation in the wellness and personal care industry, encouraging the development of novel products targeting the cannabis consumer segment. ## Related on Trend Hunter - [CBD-Infused Room Fresheners](https://www.trendhunter.com/trends/cbd-live-natural-room-freshener.md) - [Odorless Cannabis Technology](https://www.trendhunter.com/trends/odourless-cannabis.md) - [Natural Oil Air Fresheners](https://www.trendhunter.com/trends/natural-air-freshener-sprays.md) - [Nature-Inspired Room Sprays](https://www.trendhunter.com/trends/roam-the-brand.md) - [All-Natural Air Care Products](https://www.trendhunter.com/trends/air-care-product.md) - [Social Cannabis Consumption Devices](https://www.trendhunter.com/trends/cannabis-consumption.md) - [AI-Generated Futuristic Fragrances](https://www.trendhunter.com/trends/lafco.md) - [Refreshing Liquid Room Sprays](https://www.trendhunter.com/trends/liquid-room-spray.md) - [Science-Backed Odor Removers](https://www.trendhunter.com/trends/sciencebacked-odor-removers.md)