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# Brain-Building Infant Formulas
Enfamil's NeuroPro Infant Formula Supports Cognitive Development

By Laura McQuarrie | Published 2018-05-16 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/neuropro-infant-formula
References: [projectnosh](https://www.projectnosh.com/food-wire/2018/enfamil-releases-neuropro-infant-formula/) & [enfamil](https://www.enfamil.ca/)

Enfamil recently launched a new product, the NeuroPro infant formula, which is said to represent its "next generation of formula."

Enfamil NeuroPro is the first-ever formula of its kind in the United States with Milk Fat Globule Membrane (MFGM), which has been clinically shown to help close the gap in cognitive development between formula-fed and breastfed infants. The new formula is said to use the composition and functional benefits of breast milk to support infant nutrition and brain-building early in life.

The easy-to-digest Enfamil NeuroPro formula for infants between zero to 12 months of age also includes [probiotics for immune health](https://www.trendhunter.com/trends/little-spoon-babyblends), as well as DHA, which is an inclusion that set Enfamil apart as an innovator in the [infant formula market](https://www.trendhunter.com/trends/gippsnature-organic-a2) more than a decade ago.

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 51% | Activity: 33% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Alpha
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Babies](https://www.trendhunter.com/babies)

## Key Themes

### What's Driving This Trend

- **Brain-building Infant Formulas:** The launch of Enfamil's NeuroPro infant formula with MFGM presents an opportunity for other infant formula brands to develop brain-boosting formulas.
- **Closing the Cognitive Development Gap:** Enfamil's NeuroPro formula, which helps close the cognitive development gap between formula-fed and breastfed infants, opens up opportunities for companies to develop products that bridge this gap.
- **Functional Benefits of Breast Milk:** The use of breast milk composition and functional benefits in Enfamil NeuroPro formula showcases a potential area for innovation in the infant formula market.

### Who This Affects Most

- **Infant Formula:** The launch of Enfamil's NeuroPro formula highlights the potential for innovation in the infant formula industry, particularly in the development of brain-boosting formulas for infants.
- **Baby Food:** The inclusion of clinically proven cognitive development benefits in infant formula opens opportunities for the baby food industry to create brain-boosting products for infants.
- **Nutritional Supplements:** The incorporation of probiotics and DHA in Enfamil NeuroPro formula suggests a disruptive innovation opportunity in the nutritional supplements industry, specifically for infant health and development.

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