# Nootropic Chewing Gums NeuroGum is a Caffeinated Chewing Gum That Helps Boost Cognitive Function By Katherine Pendrill | Published 2016-08-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/neurogum References: [time](http://time.com/4029494/caffeinated-gum/) & [neurogum](https://neurogum.com/) Entrepreneurs Kent Yoshimura and Ryan Chen created a new brand of chewing gum called 'NeuroGum' that is designed to boost cognitive function. In recent years, there has been a growing demand for [functional food and beverages](https://www.trendhunter.com/trends/braincare-smart-focus) that help consumers get the most out of the products they are consuming. This chewing gum is not only designed to keep consumers energized, but also to help them stay focused. Although there are other caffeinated chewing gums on the market, NeuroGum is pegged as "the world's first [nootropic energy gum](https://www.trendhunter.com/trends/liquid-core-edge)." The gum is made with a unique blend of [nootropic caffeine, L-theanine and B vitamins](https://www.trendhunter.com/trends/novel-caffeinedelivery-format). Theses ingredients are designed to keep consumers feeling alert, while also improving focus and cognition. NeuroGum also differs from other energy gums in that it slow the peak of caffeine and eliminates the subsequent crash. For consumers looking to get more out of their chewing gum, this brain-boosting product is a perfect option. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 27% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Functional Food and Beverages:** Disruptive innovation opportunity: Explore the development of more products that enhance consumer experience and provide functional benefits. - **Nootropic Products:** Disruptive innovation opportunity: Create more innovative and convenient ways to integrate nootropic ingredients into everyday products. - **Cognitive Enhancement:** Disruptive innovation opportunity: Develop technologies or solutions that enhance cognitive function and improve mental performance. ### Who This Affects Most - **Food and Beverage:** Disruptive innovation opportunity: Innovate within the food and beverage industry by creating new products that offer functional benefits. - **Wellness:** Disruptive innovation opportunity: Explore opportunities within the wellness industry to provide products that promote cognitive enhancement. - **Pharmaceutical:** Disruptive innovation opportunity: Bridge the gap between pharmaceuticals and consumer products by developing innovative nootropic solutions. ## Related on Trend Hunter - [Functional Nootropic Gummies](https://www.trendhunter.com/trends/nootropic-gummies.md) - [Nootropic Productivity Drinks](https://www.trendhunter.com/trends/productivity-drink.md) - [Plant-Powered Cognitive Gummies](https://www.trendhunter.com/trends/matcha-mind-cognitive-gummies.md) - [Caffeinated Cappuccino Gummies](https://www.trendhunter.com/trends/caffeinated-cappuccino-gummies.md) - [Functional Nootropics Gummies](https://www.trendhunter.com/trends/nutrops.md) - [Nootropic Smart Sodas](https://www.trendhunter.com/trends/brainpop.md) - [Caffeinated Fruity Gummies](https://www.trendhunter.com/trends/focusfuel.md) - [Functional Ingredient Chewing Gums](https://www.trendhunter.com/trends/liquid-core-edge.md) - [Nootropic-Infused Chocolates](https://www.trendhunter.com/trends/nootropic-infused-chocolates.md)