# Neurodiverse Inclusion Initiatives LEGO® Group is Championing Inclusivity With 3 New Initiatives By Jana Pijak | Published 2024-04-10 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/neurodiverse-inclusion References: [lego](https://www.lego.com/en-us/aboutus/news/2024/april/sensory-inclusion)  The [LEGO® Group](https://www.trendhunter.com/trends/clicked-in), along with LEGO® House and the [LEGO® Foundation](https://www.trendhunter.com/trends/dream-crafting), is launching a series of long-term neurodiverse inclusion initiatives, coinciding with the start of World Autism Acceptance Month. “All LEGO® entities are united by our mission to inspire and develop the builders of tomorrow and a belief that the benefits of play are equally critical to all children. This fuels our exploration of how to make the LEGO experience more inclusive and welcoming for everyone...We know the LEGO System in Play is enjoyed by neurodivergent fans of all ages and we want to support, inspire, and celebrate their creativity. We hope that the changes to our stores, publications and family attractions will have a positive impact and help embrace the diverse needs and strengths of our fans globally," said Colette Burke, Chief Commercial Officer at the LEGO Group about these new initiatives. To ensure inclusivity, LEGO entities are partnering with [KultureCity®](https://www.trendhunter.com/trends/accessible-inclusive), certifying LEGO® House and LEGO® stores as sensory inclusive, providing sensory bags and staff training. Updates to LEGO® Life Magazine aim to enhance accessibility, guided by inclusion experts Special Networks. Additionally, the LEGO® Foundation supports innovations through its Play for All Accelerator program, benefiting neurodivergent children. By implementing these initiatives, the LEGO® Group continues its mission to make play experiences accessible to all, fostering a more inclusive world for neurodivergent individuals. Image Credit: LEGO ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 94% | Activity: 91% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) ## Key Themes ### Why This Trend Is Growing - **Neurodiverse Inclusion Initiatives:** Empowering neurodivergent individuals through inclusive play experiences and support programs. - **Sensory Inclusive Certification:** Creating welcoming environments for neurodiverse individuals through sensory-friendly initiatives and staff training. - **Play for All Accelerator Program:** Driving innovation in inclusive play solutions for neurodivergent children through targeted support programs. ### Industries Being Reshaped - **Toy Manufacturing:** Opportunities for developing inclusive toys and play experiences for neurodivergent individuals. - **Magazine Publishing:** Incorporating accessibility features in publications to cater to diverse readers, including neurodivergent audiences. - **Foundation Philanthropy:** Supporting initiatives that promote inclusivity and accessibility in education and play for neurodivergent children. ## Related on Trend Hunter - [Iconic Gender-Inclusive Toys](https://www.trendhunter.com/trends/lego-1.md) - [Inclusive Sporting Initiatives](https://www.trendhunter.com/trends/neurodiverse-sport.md) - [Hidden Disability Toy Figurines](https://www.trendhunter.com/trends/hidden-disabilities-sunflower.md) - [Visually Impaired Puzzle Blocks](https://www.trendhunter.com/trends/braille-bricks.md) - [Neurodiversity-Focused DEI Initiatives](https://www.trendhunter.com/trends/neurodiversity-at-ibm.md) - [Inclusive Hiring Programs](https://www.trendhunter.com/trends/neurodivergent-hiring-program.md) - [Brand-Led Global Studies](https://www.trendhunter.com/trends/global-study.md) - [Career-Supporting Neurodiversity Initiatives](https://www.trendhunter.com/trends/neurodiversity-at-deloitte.md) - [Gendered Building Campaigns](https://www.trendhunter.com/trends/she-built-that-1.md)