# Singing Celebrity Ads Neil Patrick Harris Allures Consumers in the Neuro Sleep Commercial By Janelle Savel | Published 2014-03-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/neuro-sleep-commercial References: [adweek](http://www.adweek.com/adfreak/neil-patrick-harris-sings-sexy-song-his-favorite-sleep-inducing-beverage-155847) & [sleepwithneuro](http://www.sleepwithneuro.com/?utm_source=YouTube&utm_medium=TVAnnotation&utm_campaign=Coupon) Director Jon Jon Augustavo is the creative genius behind the recent Neuro Sleep commercial. A seductive Neil Patrick Harris is dressed in silk pajamas sitting on a bed of roses crooning over his desire for a taste of Neuro Sleep to provide him with a good night’s sleep. His vocal talent is evident in this R&B-mocking video in the way that he stays in character throughout the commercial. His appearance was made possible from a Neuro customer survey in which 35% said they would like to have a slumber party with him. [Celebrity guest appearances](https://www.trendhunter.com/trends/pure-leaf-marthas-little-helper) are always a beneficial way to promote a product. However, singing celebrities in [funny parodist commercials](https://www.trendhunter.com/trends/aviation-gin-commercial) are not only entertaining, but also catchy and make consumers remember the product and the brand by having a memorable jingle. ## Trend Insights (Trend Hunter) - Score: 0.3/10 - Popularity: 1% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Celebrity-driven Advertising:** Explore the trend of using celebrities to promote products, particularly in humorous singing commercials. - **Memorable Jingles:** Look into the power of catchy jingles in commercials to make consumers remember the product and the brand. - **Consumer-driven Marketing:** Consider the effectiveness of involving consumers in product marketing through surveys and feedback to shape celebrity appearances. ### Where This Applies - **Advertising:** Identify opportunities for brands to leverage celebrity-driven ad campaigns, particularly with humorous and memorable singing commercials. - **Entertainment:** Explore collaborations between celebrities and brands in the creation of entertaining and attention-grabbing commercials. - **Market Research:** Discover the value of consumer surveys and feedback in shaping marketing strategies and incorporating celebrity guest appearances. ## Related on Trend Hunter - [Humorous Soda Ads](https://www.trendhunter.com/trends/jelly-roll-x-zevia.md) - [TV Personality-Backed Promotions](https://www.trendhunter.com/trends/dominos-6.md) - [Musical Milk Substitute Ads](https://www.trendhunter.com/trends/silk-ad.md) - [Pop Culture-Inspired Beverage Campaigns](https://www.trendhunter.com/trends/travis-kelce1.md) - [Fashion-Inspired Sleep Aid Campaigns](https://www.trendhunter.com/trends/sleep-aid1.md) - [Employee Fragrance Campaigns](https://www.trendhunter.com/trends/lidl-fragrance-campaign.md) - [Playful Alcohol Ads](https://www.trendhunter.com/trends/aviation-gin-commercial.md) - [Disruptive Honey Marketing Campaigns](https://www.trendhunter.com/trends/nature-nates.md) - [Sleep-Supporting Cereals](https://www.trendhunter.com/trends/sweet-dreams-cereal.md)