# Branded Vacation Destinations The Neue Image of Nordkyn Packages Sophisticated Scandinavia By Amelia Roblin | Published 2011-01-27 | World Source: Trend Hunter, https://www.trendhunter.com/trends/neue-image-of-nordkyn References: [notcot.org](http://www.notcot.org/post/37632/) & [belowtheclouds](http://www.belowtheclouds.com/en/2011/01/24/visit-nordkyn/) Some of the most intriguing graphic design projects concern themselves with packaging places, and the Neue image of Nordkyn is an excellent example of [branded land](https://www.trendhunter.com/trends/destinos-venezuela). The 'Visit Nordkyn' campaign aims to attract tourists to Norway's far north of Cape Nordkinn, and a firm called Neue has done a brilliant job of putting a label to a location. Using the country's [crisp landscape as inspiration](https://www.trendhunter.com/trends/mountain-dew-2), the Neue image of Nordkyn features a logo that amalgamates a single snowflake and an iceberg. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 19% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Why This Trend Is Growing - **Branded Packaging:** Opportunity for businesses to create unique and identifiable packaging designs for products and destinations. - **Destination Marketing:** Opportunity for companies to develop innovative marketing campaigns to attract tourists to specific locations. - **Inspired Logo Design:** Opportunity for designers to create logos that draw inspiration from the natural landscapes and features of a destination. ### Industries Being Reshaped - **Tourism:** Opportunity for tourism companies to differentiate themselves by creating unique and appealing brand identities for destinations. - **Graphic Design:** Opportunity for graphic designers to showcase their creativity by designing visually appealing packaging and logos for destinations. - **Marketing:** Opportunity for marketing agencies to develop innovative campaigns and strategies to promote destinations and attract tourists. ## Related on Trend Hunter - [Re-Designed Holiday Tins](https://www.trendhunter.com/trends/neoms-reimagined-packaging.md) - [Localized Whisky Rebrands](https://www.trendhunter.com/trends/highland-park.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Travel-Inspired Pretzel Packaging](https://www.trendhunter.com/trends/sabio.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Alcohol Brand Rebrands](https://www.trendhunter.com/trends/edinburgh-gin-redesign.md) - [Norwegian Coastline-Inspired Stores](https://www.trendhunter.com/trends/holzweiler-store.md) - [Immersive Brand Architecture](https://www.trendhunter.com/trends/loacker-galaxy.md)