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# Brow-Enhancing Pomades
neuCONTOUR is a Serum-Based Multitasking Color Cosmetic

By Laura McQuarrie | Published 2021-11-11 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/neucontour
References: [beautymatter](https://beautymatter.com/articles/2021-week-44-beauty-and-wellness-launches-and-collaborations) & [skinresearchlabs](https://skinresearchlabs.com/products/neucontour-brow-enhancing-pomade)

neuCONTOUR is a [three-in-one](https://www.trendhunter.com/trends/brow-enhancer), serum-based brow pomade that's beneficial for enhancing one of the most defining features of the face. The formula, available in Light-Medium and Medium-Dark varieties combines pigments, fiber and the award-winning neuBROW [brow enhancing serum](https://www.trendhunter.com/trends/aiza-date-setter) to deliver buildable coverage and nourishment.

As well as instantly transforming the look of brows with definition and volume, the product helps to improve the strength of brow hairs over a matter of weeks. The multitasking product is a new go-to brow product for improving the [softness and elasticity of brows](https://www.trendhunter.com/trends/sweed-brow-serum), all the while offering hold and style.

The product is paired with an application brush that includes a precision tip to create perfectly well-groomed brows.

## Trend Insights (Trend Hunter)

- Score: 1.6/10
- Popularity: 17% | Activity: 22% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Why This Trend Is Growing

- **Serum-based Cosmetics:** There is potential for further innovation in creating new serum-based beauty products for enhancing different facial features.
- **Multitasking Cosmetics:** There is an opportunity to develop more multitasking cosmetic products that offer a combination of benefits, such as nourishment and hold, to save consumers time and money.
- **Brow-enhancing Products:** As eyebrows continue to be a popular beauty trend, there is a potential market for new and innovative brow-enhancing products that offer both cosmetic and nourishing benefits.

### Industries Being Reshaped

- **Beauty Industry:** Companies in the beauty industry can explore the creation of more serum-based and multitasking cosmetic products, particularly ones that target enhancing brows, to meet the growing consumer demand for multifunctional and effective beauty products.
- **Cosmetics Manufacturing Industry:** Manufacturers in the cosmetics industry can develop new formulas and ingredients that deliver both cosmetic and nourishing benefits to enhance the effectiveness and marketability of their products.
- **Beauty Retail Industry:** Retailers in the beauty industry can capitalize on the growing trend of brow-enhancing products and multitasking cosmetics by stocking up on new and innovative products that meet the needs and preferences of their target customers.

## Related on Trend Hunter

- [Nourishing Brow Fixing Gels](https://www.trendhunter.com/trends/brow-fixing-gel.md)
- [Pomade Brow Pencils](https://www.trendhunter.com/trends/glossier-boy-brow-arch.md)
- [High-Performance Eye Brow Gels](https://www.trendhunter.com/trends/brow-laminations.md)
- [3-in-1 Brow Enhancers](https://www.trendhunter.com/trends/brow-enhancer.md)
- [Revolutionary Eyebrow Serums](https://www.trendhunter.com/trends/browbond-building-serum.md)
- [Brow-Taming Makeup Mousses](https://www.trendhunter.com/trends/stay-put-tinted-brow-mousse.md)
- [Strong-Hold Brow Hybrids](https://www.trendhunter.com/trends/brow-milk.md)
- [Waterproof Eyebrow Pencils](https://www.trendhunter.com/trends/quick-fill-eyebrow-pencil.md)
- [Beneficial Eyebrow Cosmetics](https://www.trendhunter.com/trends/covergirl-clean-fresh-brow.md)
