# Guerrilla Sock Ads The Neu.de Dating Site Preys on Singles in Laundromats By Meghan Young | Published 2010-07-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/neu-de-dating-site References: [psfk](http://www.psfk.com/2010/07/dating-site-runs-guerrilla-socks-ad-to-lure-singles.html) & [neu.de](http://neu.de/) People are like single socks, just waiting for the day they find their other half--the Neu.de Dating Site has decided to capitalize on this metaphor through a clever [guerrilla marketing tactic](https://www.trendhunter.com/trends/mwcurated). The Neu.de Dating Site is the brainchild of Heye & Partner GmbH; they have strategically placed [lonesome socks in laundromats](https://www.trendhunter.com/trends/lg-launderette-of-love) to be discovered by potential singles in order to lure them to the site. I guess it's not so surprising, being able to relate to an inanimate object. I mean, [Ikea](https://www.trendhunter.com/trends/ikea-and-breeze) certainly struck chords in hearts around the world with its commercials. With the tag line "Also Single?," the Neu.de Dating Site is sure to attract some new, hopeful clientele. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 73% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Guerrilla Marketing:** Using unexpected and unconventional methods to promote products or services presents opportunities to reach and engage with a target audience in unique ways. - **Emotional Advertising:** Creating advertisements that resonate with people's emotions offers a powerful way to connect with consumers and form lasting impressions. - **Niche Dating Sites:** Targeting specific groups or interests within the dating industry opens up possibilities for catering to unique needs and preferences. ### Who This Affects Most - **Advertising:** Innovating in the advertising industry by exploring guerrilla marketing tactics can help businesses stand out from the competition and create a buzz around their brand. - **Online Dating:** Leveraging emotional advertising and unique messaging can differentiate dating websites in a crowded market and attract a specific segment of users. - **Marketing Agencies:** Developing strategies and campaigns that incorporate guerrilla marketing techniques can provide marketing agencies with a competitive edge and demonstrate their creativity and innovation to clients. ## Related on Trend Hunter - [Branded Dating Experiments](https://www.trendhunter.com/trends/care-profiles.md) - [In-Store Dating Experiences](https://www.trendhunter.com/trends/ikea-and-breeze.md) - [Romantic Retailer Basket Campaigns](https://www.trendhunter.com/trends/asda-red-baskets.md) - [Sporty Laundromat Takeovers](https://www.trendhunter.com/trends/laundromatch.md) - [Plush-Starring Sitcom-Style Campaigns](https://www.trendhunter.com/trends/life-in-stitches.md) - [Playful Gen-Z Dating Campaigns](https://www.trendhunter.com/trends/crush-feelings.md) - [Rom-Com Dating App Campaigns](https://www.trendhunter.com/trends/tinder-it-starts-with-a-swipe.md) - [Limited-Time Dating Sites](https://www.trendhunter.com/trends/eat-cute.md) - [Magnetic Couples Socks](https://www.trendhunter.com/trends/magnetic-couples-socks.md)