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# Online Dating Beauty Upgrades
Neu.de Campaign

By mediterranean | Published 2008-04-26 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/neu-dating
References: [adsoftheworld](http://adsoftheworld.com/media/print/neude_breast?size=_original) & [neu.de](http://neu.de/)

What if I told you you that you can have your girlfriend's breasts easily enlarged without surgery? Nice, huh? And you girls can have your boyfriend lose weight within 5 days, and get his lost hair back as well!

Well, that's what the new ad campaign for [neu.de](http://neu.de), a german dating site, promises you. The print ads which were done by *Saatchi & Saatchi*, Frankfurt, show you before and after pictures of people with "upgraded" partners.

It's funny and witty, and I love their before-after style. The look on that guy's face with enhanced GF boobage is priceless!

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 65% | Activity: 51% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet)

## Key Themes

### Why This Trend Is Growing

- **Digital Body Enhancement:** Opportunities for companies who create accessible and affordable beauty enhancing technologies to capitalize on increasing demand for physical perfection.
- **Humorous Advertising:** Potential for companies to incorporate witty and humorous marketing campaigns to increase brand awareness in saturated markets.
- **Online Dating Innovations:** Possibilities for online dating platforms to introduce unique features to stand out and attract new users.

### Industries Being Reshaped

- **Beauty Technology:** Companies specializing in non-invasive beauty treatments may benefit from incorporating digital enhancements to their services.
- **Marketing and Advertising:** Agencies that specialize in creating humorous advertisements for their clients have an opportunity to tap into a growing market.
- **Online Dating:** Online dating sites and apps can develop additional features, such as digital body enhancements, to differentiate from competitors and attract more users.

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