# Unfiltered Bavarian Lagers The And Union Neu Black Lager Boasts Minimalistic Packaging By Michael Hemsworth | Published 2017-12-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/neu-black-lager References: [uncrate](https://uncrate.com/article/and-union-neu-black-lager/) & [andunion](http://www.andunion.com/en/product/neu-black/) The And Union Neu Black Lager has been created by the brand to offer an [unfiltered craft beer](https://www.trendhunter.com/trends/lager-long-run) to consumers that is balanced and easy to drink. The beer come packaged in the brand's [signature geometric can design](https://www.trendhunter.com/trends/core-legends) that does away with traditional labels and instead focuses on texture, which catches the light in different ways for a truly unique touch. The And Union Neu Black Lager is crafted from simple ingredients including barley, hops, yeast, water and ample amounts of roasted malt. A 5% ABV makes the beer comparable to other options on the market, while the taste and branding set it apart for consumers who are looking for a [premium craft libation](https://www.trendhunter.com/trends/vocation-brewery-hilltop-lager) option that suits their personal style preferences. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 69% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Unfiltered Craft Beers:** The growing popularity of unfiltered craft beers presents an opportunity for breweries to offer unique and flavorful alternatives to traditional options. - **Minimalistic Packaging:** The use of minimalistic packaging, like And Union's geometric can design, allows brands to create a visually appealing and distinctive product that stands out on store shelves. - **Personalized Craft Libations:** Consumers' desire for premium craft libations that align with their personal style preferences opens up an opportunity for brands to offer customized beer options. ### Where This Applies - **Craft Beer Industry:** Craft breweries can capitalize on the trend of unfiltered beers by introducing new products that emphasize unique flavors and experiences. - **Packaging Industry:** Packaging companies have a chance to create innovative and eye-catching designs that help brands differentiate themselves in a crowded market, like the geometric can design used by And Union. - **Personalization Industry:** The demand for personalized products extends to the craft beer industry, providing an opportunity for breweries to offer customized beers that cater to individual preferences. ## Related on Trend Hunter - [Delectable Dark Lagers](https://www.trendhunter.com/trends/dark-lagers.md) - [Sessionable Dark Lagers](https://www.trendhunter.com/trends/dark-lager.md) - [Brewery-Fresh Premium Lagers](https://www.trendhunter.com/trends/breweryfresh-premium-lagers.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Eye-Catching Low-Calorie Beers](https://www.trendhunter.com/trends/lowrise.md) - [Low-ABV Dark Lagers](https://www.trendhunter.com/trends/lowabv-dark-lager.md) - [Quirkily Branded Beers](https://www.trendhunter.com/trends/new-lager.md) - [Unabashedly Traditional Lagers](https://www.trendhunter.com/trends/traditional-lager.md)