# Hyper-Functional Footwear Collections The NETINA Shoes Series by Netha Goldberg Has Three Styles By Michael Hemsworth | Published 2020-10-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/netina-shoes-series References: [tuvie](https://www.tuvie.com/netina-project-pair-of-shoes-allow-you-to-give-on-the-go/) & [netha.design](https://www.netha.design/) The NETINA Shoes Series has been designed as a truly [functional footwear range](https://www.trendhunter.com/trends/selection-of-versatile-shoes) by Netha Goldberg that will work to provide a comfortable and couture take on conventional shoe styles. The shoe range includes the Blue, White and Red models, which are each constructed with a specific purpose in mind. This includes offering a multitude of USB ports for charging devices on the Blue, providing matches and a strike point on the White and storing feminine hygiene products on the Red. The NETINA Shoes Series comes as a somewhat [unconventional take on traditional footwear styles](https://www.trendhunter.com/trends/nothing-cmf) and is focused on providing a benefit to those around the wearer. This doesn't come at the expense of fashion as each of the styles is decidedly futuristic and forward-thinking. Image Credit: Ori Shifrin Anavi ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 55% | Activity: 33% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Functional Fashion:** The trend of integrating fashion with functionality offers opportunities to disrupt the footwear market by introducing new features and accessories. - **Personalized Footwear:** Developing footwear that is tailored to the specific needs of individuals can be a disruptive innovation opportunity for the footwear industry. - **Tech-enabled Footwear:** Incorporating technology into footwear design can lead to a new generation of hybrid fashion-tech products. ### Sectors Adopting This - **Fashion Industry:** The fashion industry can embrace this trend and lead by offering functional yet fashionable products that cater to the needs of modern consumers. - **Footwear Industry:** The footwear industry can leverage this trend to create innovative products that cater to the specific needs of consumers beyond traditional design. - **Tech Industry:** The integration of technology in footwear can open up new innovation opportunities for the tech industry to explore and collaborate with fashion companies. ## Related on Trend Hunter - [Comfort-Focused Fashion Slides](https://www.trendhunter.com/trends/gen-n-project.md) - [Sport-Infused Shoe Capsules](https://www.trendhunter.com/trends/june-ambrose-x-naturalizer.md) - [Comfortable Stylish Heel Designs](https://www.trendhunter.com/trends/inez.md) - [RFID-Enabled Sport Sneakers](https://www.trendhunter.com/trends/banbroken-artdesign-sport-shoes.md) - [Electric Truck Shoe Concepts](https://www.trendhunter.com/trends/footwear-project.md) - [Comfortable Hybrid Heels](https://www.trendhunter.com/trends/sneex.md) - [Balletcore Collaborative Shoes](https://www.trendhunter.com/trends/gelkinetic-fluent-1.md) - [Movement-Focused Womens Footwear](https://www.trendhunter.com/trends/fitflop.md) - [3D Metaverse Sneakers](https://www.trendhunter.com/trends/ebit.md)