# Streaming Service Online Shops The New Netflix.shop Online Store Offers Popular Franchise Apparel By Josh Thompson-Persaud | Published 2021-06-15 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/netflixshop-online-store References: [advanced-television](https://advanced-television.com/2021/06/11/netlfix-launching-merchandise-store/) & [netflix.shop](https://www.netflix.shop/) The streaming service giant Netflix launched the Netflix.shop online store to bring franchise-focused apparel and lifestyle products to consumers. While Netflix has offered show-based apparel in the past, this new venture builds out a dedicated space to sell these items. The Netflix.shop online store will sell products associated with the streaming service's most popular shows such as The Witcher and [Stranger Things](https://www.trendhunter.com/trends/pandora-x-stranger-things). These products will be [limited edition and highly collectible](https://www.trendhunter.com/trends/stranger-things-upside-down-capsules-series-3). The Netflix.shop online store establishes a new way for television fans to engage with their favorite franchises. The curated products are created with high-quality materials. Streetwear and action figures designed for the anime series Yasuke and Eden will debut in the store. The Netflix.shop online store will also offer [anime-inspired collectibles](https://www.trendhunter.com/trends/graniph-1) created by Nathalie Nguyen, Kristopher Kites and Jordan Bentley. Image Credit: Netflix ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 32% | Activity: 49% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### Key Themes Behind This Trend - **Streaming Service E-commerce:** Netflix's new online store venture offers a new way for streaming services to engage with fans through franchise-focused apparel and collectibles. - **Franchise Merchandising:** Expanded show-based apparel and curated, high-quality lifestyle products offered through the Netflix.shop may inspire other franchises to follow suit with new and innovative merchandising ideas. - **Limited Edition Collectibles:** Limiting product runs and offering highly collectible items in the Netflix.shop may create a new trend within the collectibles industry. ### Where This Applies - **E-commerce:** The Netflix.shop enters the e-commerce space, offering a new avenue for streaming services to make revenue and engage fans through licensed merchandising. - **Entertainment:** Franchise-focused apparel and curated lifestyle products opens up a new potential revenue stream for film and TV studios beyond traditional media and licensing deals. - **Collectibles:** Limiting product runs and offering highly collectible items in the Netflix.shop may create a new trend within the collectibles industry, leading other companies to explore new ways to engage with their fans. ## Related on Trend Hunter - [Content-Inspired Physical Retail Experience](https://www.trendhunter.com/trends/netflix-house.md) - [Exclusive Subscription-Based Merchandise](https://www.trendhunter.com/trends/disney-1.md) - [Sci-Fi-Inspired Toy Lines](https://www.trendhunter.com/trends/jazwares.md) - [Chic Sci-Fi Series Jewelry](https://www.trendhunter.com/trends/pandora-x-netflix.md) - [Netlfix Series Shoe Collaborations](https://www.trendhunter.com/trends/stranger-things-x-aldo.md) - [TV-Themed Music Streaming Features](https://www.trendhunter.com/trends/netflix-hub.md) - [Unexpected Pet Accessory Collections](https://www.trendhunter.com/trends/petsmart.md) - [Personalized Streaming Merch Features](https://www.trendhunter.com/trends/spotify-merch-hub.md) - [Collaborative Streaming Game Experiences](https://www.trendhunter.com/trends/netflix-and-roblox.md)