# Personalized Streaming Service Graphics Netflix's New Algorithm Offers More Personalization By Ell Smith | Published 2017-12-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/netflixs-new-algorithm References: [psfk](https://www.psfk.com/2017/12/netflix-is-personalizing-graphic-design-to-individual-viewers.html) & [netflix](https://www.netflix.com/ca/) [Netflix](https://www.trendhunter.com/trends/two-thumbs-up) new algorithm is offers its users [more personalization](https://www.trendhunter.com/trends/dear-algo) as that the graphics of each show are reflective of the viewer's interests. In short, this shift means that each viewer will see a different graphic for each movie or TV show on the site, based on the show's they have liked in the past. For example, people who watch more action-oriented content will see more action-oriented graphics, like Chris Pratt from guardians of the galaxy firing his pistol, while the comedy-lover may witness a photo of two of the movie's characters laughing together. Although only a few potential graphics exist for each, hugely popular shows like Stranger Things, will offer its viewers dozens of different options. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 4% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Key Themes Behind This Trend - **Personalized Graphics for Streaming Services:** The implementation of personalized graphics on streaming services opens up opportunities for market research and targeted advertising. - **AI-based Personalization Algorithms:** AI-based personalization algorithms like Netflix's can be applied in other industries like e-commerce to enhance the user experience and increase sales. - **Dynamic Visual Content:** The use of dynamic visual content in entertainment and gaming industries enhances user engagement and opens up opportunities for novel forms of advertising. ### Where This Applies - **Streaming Services:** Streaming services like Netflix can continue to adopt personalization algorithms for their graphics to satisfy customers and increase user retention rates. - **Market Research and Advertising:** The use of personalized graphics can offer an opportunity for companies to gather more data on their customers and create targeted advertising campaigns. - **Entertainment and Gaming:** Personalized graphics and dynamic visual content in the entertainment and gaming industries can enhance user experience and engagement, leading to increased revenue and brand loyalty. ## Related on Trend Hunter - [Thumbs Up Streaming Features](https://www.trendhunter.com/trends/two-thumbs-up.md) - [Customized Streaming Platform Features](https://www.trendhunter.com/trends/streamberry.md) - [Zodiac Streaming Watchlists](https://www.trendhunter.com/trends/zodiac-watchlist.md) - [Personalized TV Recommendation Apps](https://www.trendhunter.com/trends/tv-recommendation-app.md) - [AI-Powered TV Recommendations](https://www.trendhunter.com/trends/watch-better-movies.md) - [Themed Holiday Fireplace Streams](https://www.trendhunter.com/trends/holiday-yule.md) - [Personal Mood-Centered Entertainment](https://www.trendhunter.com/trends/moodflix.md) - [AI-Powered Media Subtitles](https://www.trendhunter.com/trends/google-tv-1.md) - [Mood-Based Movie Ideas](https://www.trendhunter.com/trends/feelflix.md)