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# Film Fanatic Cushions
Shop Jeen's Netflixing Pillow Celebrates the Popular Cinematic Platform

By Jana Pijak | Published 2014-05-30 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/netflix1
References: [shopjeen](http://www.shopjeen.com/collections/bedding/products/netflixing-pillow) & [shopjeen](http://www.shopjeen.com)

Shop Jeen's Net-flixing pillow celebrates the popular film subscription service that has become a nightly ritual for many in our busy and work-centric society. Many are known to spend nights after work watching endless TV show marathons, documentaries and feature films while relaxing the best way that they know how.

With their latest design, e-retailer Shop Jeen acknowledges society's [Netflix](https://www.trendhunter.com/trends/sweet-and-salty-popcorn) obsession and transforms the cinematic platform's name into the verb named "Netflixing". The [red pillow](https://www.trendhunter.com/trends/comforting-pillow) measures 14" and is adorned with the word's definition followed by a fun example of how it's used in a sentence.

The pillow explains the act as "a totally valid excuse for avoiding social obligations" and offers its users with the excuse of "Sorry I can't make it to the party tonight, I am netflixing."

## Trend Insights (Trend Hunter)

- Score: 1.1/10
- Popularity: 16% | Activity: 8% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Film Fanatic Cushions:** Disruptive innovation opportunity: Creating unique and playful home decor products that celebrate popular cultural trends.
- **Netflixing Obsession:** Disruptive innovation opportunity: Developing new products or services that enhance the Netflix viewing experience and cater to the growing trend of binge-watching.
- **E-commerce Merchandise:** Disruptive innovation opportunity: Offering creatively designed and themed merchandise that resonates with online consumers and taps into their interests.

### Industries Being Reshaped

- **E-commerce:** Disruptive innovation opportunity: Incorporating popular cultural references into online retail offerings to attract and engage customers.
- **Home Decor:** Disruptive innovation opportunity: Introducing unconventional and trendy home decor items that reflect consumers' love for popular entertainment platforms.
- **Media Streaming:** Disruptive innovation opportunity: Developing innovative products or services that enhance the streaming experience and offer personalized recommendations.

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