# Eco-Conscious Streaming Netflix Decouples Its Price Structures and Goes Green(er) By Omar Yusuf | Published 2011-07-20 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/netflix References: [treehugger](http://www.treehugger.com/files/2011/07/ask-pablo-is-netflix-streaming-greener-the-answer-may-surprise-you.php?campaign=TH_rotator) & [netflix.mediaroom](http://netflix.mediaroom.com/index.php?s=43&item=397) The hard copy, believe it or not, may be a relic of the past and [Netflix](https://www.trendhunter.com/trends/affordable-netflix) knows it. In a world where movies can [instantly be streamed](https://www.trendhunter.com/trends/roku-howdy) to your living room at an affordable rate, one has to ask himself whether millions of plastic, non-reusable DVD boxes are truly necessary. In the quest for convenience, a valuable method of sustainability was found: digitization. Thirty years ago, the movie-renting process involved driving across town (twice), the carbon footprint associated with home entertainment has almost been erased thanks to companies like Netflix. Recently, the [video streaming company](https://www.trendhunter.com/trends/netflix-warner-bros) reorganized its rental structure, forcing customers to choose between DVD hard copies and streamed video. The former option is more expensive and, frankly, troublesome. Why wait for the mail to deliver your movie when you can instantly watch it? If your answer is "I don't know," then you may be on your way to personal, movie-watching sustainability! ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 3% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Streaming:** Opportunity for entertainment companies to shift towards digital, eco-friendly systems that reduce carbon footprints and offer sustainable alternatives to traditional methods. - **Decoupling Price Structures:** Opportunity for companies to differentiate between physical and digital products by offering decoupled pricing that incentivizes more sustainable alternatives, such as eco-friendly digital streaming, for customers. - **Convenience-driven Digitization:** Opportunity for companies to replace traditional physical media with convenience-driven digitization that offers customers more accessible and eco-friendly entertainment options. ### Where This Applies - **Entertainment:** As the shift towards sustainability becomes increasingly important, there is a need for the entertainment industry to introduce more green options, such as digital streaming, to meet consumer demands and reduce environmental impact. - **Technology:** Advancements in technology continue to drive the digitization of entertainment, providing vast opportunities for the industry to develop more eco-friendly and accessible methods of content delivery. - **Retail:** Retailers have the opportunity to capitalize on the shift towards more sustainable entertainment options, such as streaming, by offering eco-friendly digital products and services that provide value to consumers and reduce carbon footprints. ## Related on Trend Hunter - [Ad-Supporting Streaming Services](https://www.trendhunter.com/trends/affordable-netflix.md) - [Affordable Streaming Bundles](https://www.trendhunter.com/trends/comcast-2.md) - [Plastic Reduction Concierges](https://www.trendhunter.com/trends/sodastream-sustainability-concierge.md) - [Plastic-Cutting Retail Initiatives](https://www.trendhunter.com/trends/amazon-cuts-plastic.md) - [Recyclable eCommerce Packaging](https://www.trendhunter.com/trends/amazon-packaging.md) - [Sustainable Indie Album Releases](https://www.trendhunter.com/trends/moon-music.md) - [New Streaming Service Formats](https://www.trendhunter.com/trends/streaming-services1.md) - [Digital Business Card Platforms](https://www.trendhunter.com/trends/digital-business-cards.md) - [Themed Holiday Fireplace Streams](https://www.trendhunter.com/trends/holiday-yule.md)