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# Smart Hub Streaming Support
The Amazon Echo Show Now Supports Netflix Streaming

By Michael Hemsworth | Published 2020-12-22 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/netflix-streaming
References: [geeky-gadgets](https://www.geeky-gadgets.com/netflix-lands-on-amazon-echo-show-22-12-2020/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+geeky-gadgets+%28Geeky+Gadgets%29) & [blog.aboutamazon](https://blog.aboutamazon.co.uk/innovation/watch-festive-entertainment-on-echo-show-with-netflix-and-new-video-features)

The [Amazon](https://www.trendhunter.com/trends/amazon-echo-show-21) [Echo Show](https://www.trendhunter.com/trends/amazons-create) has been updated by the company to now support [Netflix](https://www.trendhunter.com/trends/netflix-hub) streaming in a bid to make it an even more robust entertainment solution for users to appreciate. Users can simply ask Alexa to open Netflix in order to start streaming their favorite shows immediately, which would allow them to passively watch as they cook dinner or get things done around the house.

The Netflix streaming capability comes in response to the staggering amount of content that consumers are streaming, which is reported by the brand to be up to twice as much as last year. Users can also browse right on the Amazon Echo Show using their voice and pick up where they left off or start a whole new show or movie.

## Trend Insights (Trend Hunter)

- Score: 0.6/10
- Popularity: 5% | Activity: 4% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech)

## Key Themes

### What's Driving This Trend

- **Voice-activated Streaming:** The integration of voice-activated streaming on smart devices like the Amazon Echo Show opens up new possibilities for seamless and hands-free entertainment experiences.
- **Increasing Consumer Streaming:** The growing demand for streaming services, evidenced by the significant increase in streaming content consumption, presents opportunities for innovation in content delivery and user experience.
- **Multi-tasking Entertainment:** The ability to passively watch streamed content while doing other activities creates a market for smart hubs that offer integrated entertainment solutions for productivity and leisure.

### Who This Affects Most

- **Smart Home:** The integration of Netflix streaming support on smart hubs like the Amazon Echo Show highlights the potential for further collaboration between smart home devices and entertainment industry players.
- **Streaming Services:** The rising popularity of streaming services necessitates ongoing advancements in streaming capabilities and user accessibility, creating opportunities for streaming platforms to establish partnerships with smart hub manufacturers.
- **Entertainment Technology:** The integration of voice-activated streaming on smart hubs reflects the need for innovation in entertainment technology, specifically in developing intuitive and seamless ways to access and enjoy entertainment content.

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