# Live Prison Billboards Netflix' Orange is the New Black Turns a Building Facade into a Prison By Laura McQuarrie | Published 2015-08-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/netflix-orange-is-the-new-black References: [creativeguerrillamarketing](http://www.creativeguerrillamarketing.com/guerrilla-marketing/netflix-transforms-building-facade-prison-promoting-orange-new-black/) & [lareclame.fr](http://lareclame.fr/129124-orange-is-the-new-black-affichage-vivant-paris) As part of a clever marketing stunt to promote [Netflix](https://www.trendhunter.com/trends/emily-in-paris-popup-in-nyc)' Orange is the New Black, the facade of a building in Paris was transformed into a live prison. The entirety of the building's surface was transformed with bars and uncomfortable cells, making it look as though the women contained on each balcony were straight out the Litchfield Penitentiary. In the style of a [living billboard](https://www.trendhunter.com/trends/fourth-wall), onlookers at street level were invited to watch the inmates as they chatted, looked bored, worked out or got rowdy enough to get a warning from officers. Since the orange jumpsuits have become synonymous with the show, this was a powerful way to attract attention for the [popular prison-themed TV series](https://www.trendhunter.com/trends/cookfox-architects). ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 22% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Live Prison Billboards:** Transforming building facades into live prison experiences creates immersive marketing opportunities. - **Street-level Inmate Spectacle:** Inviting onlookers to observe live inmate interactions from street level generates engagement and buzz for promotional campaigns. - **Visually Captivating Advertising:** Using unique and visually captivating advertising techniques, such as transforming building facades, attracts attention and promotes brand awareness. ### Sectors Adopting This - **Marketing and Advertising:** The marketing and advertising industry can explore innovative ways to create immersive experiences and generate buzz for promotional campaigns. - **Entertainment:** The entertainment industry can incorporate unique and visually captivating advertising techniques to attract attention and promote TV shows or movies. - **Tourism and Events:** The tourism and events industry can use immersive advertising concepts like live prison billboards to attract visitors and create memorable experiences. ## Related on Trend Hunter - [TV-Show Christmas Markets](https://www.trendhunter.com/trends/emily-in-paris-popup-in-nyc.md) - [Unique TV Series Pop-Ups](https://www.trendhunter.com/trends/lillet-x-emily-in-paris.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Popcorn Dispenser Billboards](https://www.trendhunter.com/trends/popcorn-dispenser-billboard.md) - [Charitable Live-Marketing Campaigns](https://www.trendhunter.com/trends/living-billboards.md) - [Content-Inspired Physical Retail Experience](https://www.trendhunter.com/trends/netflix-house.md) - [Customized Streaming Platform Features](https://www.trendhunter.com/trends/streamberry.md) - [Food Truck Billboards](https://www.trendhunter.com/trends/food-truck-billboard.md)