# Statewide Rental Routines This Netflix Infographic Shows What Americans Watch By State By Omar Yusuf | Published 2011-07-13 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/netflix-infographic References: [gizmodo](http://gizmodo.com/5820387/what-are-americans-watching-on-netflix-movies-about-themselves) & [slacktory](http://slacktory.com/2011/07/united-states-netflix-local-favorites/) By compiling information from users, this [Netflix](https://www.trendhunter.com/trends/netflix-now-popping) infographic intuitively shows what [movies Americans enjoy most by state](https://www.trendhunter.com/trends/movie-night-curator). If you’re at all familiar with American geography, you’ll notice an interesting trend: Americans tend to watch films which revolve around the state they live in. For instance, the [Netflix Infographic](https://www.trendhunter.com/trends/zipcode-heat-map) users from Ohio seem to have disproportionately ordered the movie ‘The Oh in Ohio.’ Subscribers from Montana seem to love ‘Montana Sky.’ New Yorkers, more often than not, ordered the anthology film ‘New York Stories,’ while movie-watchers in Kansas opted instead to see ‘What’s the Matter with Kansas?’ In fact, the only state whose inhabitants didn’t feel the need to wax their hometown pride is Mississippi. Instead, natives of the southern state chose to rent ‘Beverly Hills Chihauhau.’ Really, Mississippi, really? ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 19% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **State-themed Movies:** Opportunity for filmmakers to create state-based films for an audience already interested in that location. - **Localized Marketing Tactics:** Brands can utilize this trend to create targeted campaigns based on the popular content of a specific area. - **Data-driven Content Creation:** By using subscriber data, streaming services can create content tailored to the interests of specific regions. ### Who This Affects Most - **Entertainment:** Movie studios and streaming services can use this data to create more targeted content. - **Tourism:** State and city tourism boards can use this data to market their destinations more effectively. - **Data Analytics:** Companies that specialize in data collection and analysis can help businesses make decisions based on regional patterns and preferences. ## Related on Trend Hunter - [Streaming Service Snack Ranges](https://www.trendhunter.com/trends/netflix-now-popping.md) - [Streaming Viewing Insights](https://www.trendhunter.com/trends/whoamitv.md) - [Mood-Based Movie Ideas](https://www.trendhunter.com/trends/feelflix.md) - [Streaming Service Sleeping Bags](https://www.trendhunter.com/trends/netflix-sleeping-bag.md) - [Metaverse Movie Recreations](https://www.trendhunter.com/trends/gray-man.md) - [Sci-Fi Series-Inspired Rentable Homes](https://www.trendhunter.com/trends/byers-house.md) - [Movie Title Search Tools](https://www.trendhunter.com/trends/titlefindr.md) - [Personal Mood-Centered Entertainment](https://www.trendhunter.com/trends/moodflix.md) - [Themed Holiday Fireplace Streams](https://www.trendhunter.com/trends/holiday-yule.md)