# Asian-Celebrating Social Media Initiatives Netflix Has Launched 'Golden' to Celebrate Talent By Colin Smith | Published 2022-01-27 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/netflix-golden References: [lifestyleasia](https://www.lifestyleasia.com/sg/culture/entertainment/netflix-launches-golden-asian-social-media-channel/) & [twitter](https://twitter.com/netflixgolden) [Netflix](https://www.trendhunter.com/trends/tudum) has debuted 'Netflix Golden,' a social media channel dedicated to celebrating the culture and talent from across the region of Asia. Netflix has previously launched culturally specific social media channels, such as 'Strong Black Lead,' which have garnered large followings. The Golden channel is currently live on [Instagram](https://www.trendhunter.com/trends/featureasia), [Twitter](https://www.trendhunter.com/trends/black-lives-matter-a-peoples-history), and TikTok. Golden has launched with an introductory video across its many platforms. This video features a large collection of Asian actors such as Tan France from the hit show 'Queer Eye,' or Marie Kondo from 'Tidying Up' or 'Sparking Joy.' This channel is an excellent venture coming out of the television streaming service, as individuals from Asian cultures face a lot of adversity and unfair circumstances simply due to their nationality. This channel will help to educate the masses on the values of cultural unity, diversity, and inclusion. Image Credit: Netflix ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 22% | Activity: 22% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Cultural-specific Social Media Channels:** Creating social media channels dedicated to specific cultures and talents to showcase diversity and promote inclusivity. - **Celebrating Cultural Diversity:** Developing initiatives that celebrate diversity and promote cultural understanding through digital platforms. - **Global Content Creation:** Producing content for global audiences that highlights different cultures and promotes cross-cultural connections. ### Where This Applies - **Entertainment:** Opportunities in the entertainment industry to showcase diversity on digital platforms and create content for global audiences. - **Social Media:** Opportunities in social media to develop culturally specific channels and promote cultural awareness and diversity. - **Multicultural Marketing:** Opportunities in multicultural marketing to promote and celebrate diversity on digital platforms and produce culturally relevant content for global audiences. ## Related on Trend Hunter - [App-Based Culture Initiatives](https://www.trendhunter.com/trends/api-trailblazers-program.md) - [Distinctive Asia-Focused Platforms](https://www.trendhunter.com/trends/featureasia.md) - [Inclusivity-Focused Media Initiatives](https://www.trendhunter.com/trends/reimagine-tomorrow.md) - [Asian Creator-Specific Support Platforms](https://www.trendhunter.com/trends/asian-creators.md) - [TV Streamer Companion Sites](https://www.trendhunter.com/trends/tudum.md) - [Next Gen Multimedia Platforms](https://www.trendhunter.com/trends/launches-sunnie.md) - [Social Media Creator Initiatives](https://www.trendhunter.com/trends/snapchat-10.md) - [Korean Streaming Sequels](https://www.trendhunter.com/trends/money-heist-korea.md) - [TV-Themed Music Streaming Features](https://www.trendhunter.com/trends/netflix-hub.md)