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# Streamer-Developed Gaming Apps
Netflix Gaming Has Launched in Poland for All Android Users

By Niko Pajkovic | Published 2021-08-27 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/netflix-gaming
References: [pocket-lint](https://www.pocket-lint.com/games/news/netflix/158157-netflix-gaming-launches-in-poland-with-two-android-games) & [netflix](http://netflix.com)

[Netflix](https://www.trendhunter.com/trends/arcanium) gaming has officially launched in Poland for Android mobile users. The brand-new feature will include two new games: 'Stranger Things: 1984' and 'Stranger Things 3: The Game.'

In addition, the new feature is being offered at no extra cost to the country's Netflix subscribers as the company considers its [mobile gaming platform](https://www.trendhunter.com/trends/razer-pc-remote-play) to be in its "very, very early days." In a sense, the release of Netflix gaming in Poland can be viewed as a test run for the company, which hopes to expand its library of games and develop the feature further in the coming months.

Regardless, this new release represents the streaming giant's first foray into the world of online video games and, therefore, should not be overlooked. "We view gaming as another new content category for us, similar to our expansion into original films, animation, and unscripted TV," said a Spokesperson from Netflix.

Image Credit: Netflix

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 17% | Activity: 39% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures)

## Key Themes

### Why This Trend Is Growing

- **Mobile Gaming by Streaming Services:** Streaming services are exploring the opportunities of offering mobile gaming to their subscribers, indicating a potential new direction for the gaming industry.
- **Cross-media Branding:** Brands are integrating their popular media properties across multiple platforms and formats, which presents new possibilities for generating revenues and engagement.
- **Innovative Advertising:** In-game advertising and product placement by brands are becoming powerful tools for reaching consumers, incentivizing advertisers to capitalize on this trend.

### Industries Being Reshaped

- **Streaming Services:** Streaming services such as Netflix could use their massive subscriber base to become key players in the mobile gaming industry.
- **Video Game Developers:** Video game developers could benefit from the growing interest in mobile gaming and cross-media branding by leveraging established brands and media franchises.
- **Advertisers:** Advertisers can take advantage of the innovative advertising opportunities available in streaming services and mobile gaming to increase brand awareness and engagement.

## Related on Trend Hunter

- [Streamer-Branded Mobile Games](https://www.trendhunter.com/trends/arcanium.md)
- [TV Streamer Mobile Games](https://www.trendhunter.com/trends/this-is-a-true-story.md)
- [Early-Access TV Gaming Features](https://www.trendhunter.com/trends/netflix-4.md)
- [Streaming Service Game Controllers](https://www.trendhunter.com/trends/game-controller-app.md)
- [Streamer-Owned Mobile Games](https://www.trendhunter.com/trends/lucky-luna.md)
- [Streaming Service Video Games](https://www.trendhunter.com/trends/relic-hunters-rebels.md)
- [Finnish Game Developer Acquisitions](https://www.trendhunter.com/trends/next-games.md)
- [Mobile TV-Compatible Controllers](https://www.trendhunter.com/trends/netflix-3.md)
- [Free Mobile Sci-Fi RPGs](https://www.trendhunter.com/trends/relic-hunters-rebel.md)
