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# Series-Randomizing Features
Netflix is Testing a New Feature That Would Help Users Find Content

By Riley von Niessen | Published 2019-04-20 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/netflix-feature
References: [cnet](https://www.cnet.com/news/netflixs-random-play-button-is-what-weve-all-been-waiting-for/?fbclid=IwAR2tLTsu3nTSKA_QEuIVKj4BFUCofO73hkjkpjaKlRJkJJ7nP3gpQ0_nONk)

[Netflix](https://www.trendhunter.com/trends/my-netflix) is currently in the early stages of developing a randomizing feature for its streaming service. As [CNET](https://www.trendhunter.com/trends/smartphonetosatellite) reports, the company is “testing the ability for members to play a random episode from different TV series on the Android mobile app."

As revealed in the screenshots shared by the [Android Police](https://www.trendhunter.com/trends/chipolo-one-point), the feature would enable users to activate shuffle arrows, which would prompt the streaming service to select new content at random. If brought to fruition, this feature would make it easier for users who have exhausted their searches to find new shows and films that they might enjoy.

To get a better idea of how the randomizing feature will work, how useful it would actually be to users, and whether or not it should be included permanently, the company will be launching a trial version for Android.

Image Credit: Anadolu Agency/Getty Images

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 17% | Activity: 38% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech)

## Key Themes

### What Makes This Trend Stand Out

- **Randomizing Features:** Netflix is testing a randomizing feature to help users find new content.
- **Shuffle Arrows:** The shuffle arrows enable users to select new content at random.
- **Trial Version:** Netflix will be launching a trial version of the randomizing feature for Android users.

### Sectors Adopting This

- **Streaming Services:** Streaming services can explore the implementation of randomizing features to enhance user experience.
- **Entertainment:** The entertainment industry can benefit from shuffle arrows that make it easier for users to discover new shows and films.
- **Mobile Apps:** Developers of mobile apps can consider incorporating randomizing features to provide users with new and exciting content.

## Related on Trend Hunter

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