# Hybrid Streaming Packages Netflix and Sky are Offering a Combined On-Demand Subscription Pack By Laura McQuarrie | Published 2018-09-19 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/netflix-and-sky References: [t3](https://www.t3.com/news/how-netflix-is-coming-to-sky-q-price-release-date-and-t3s-hands-on-lowdown) & [sky](https://www.sky.com/shop/tv/sky-q/) As part of a new premium subscription pack, [Netflix](https://www.trendhunter.com/trends/vodafone-spain) and Sky teamed up to create what is now recognized as the [largest on-demand TV service](https://www.trendhunter.com/trends/sky-glass-gen-2) in the UK. [Sky Q](https://www.trendhunter.com/trends/virgin-media) customers are now able to pay £10 monthly to access Netflix as an add-on by the name of 'Ultimate on Demand.' For the sake of simplicity, existing Netflix accounts can be moved into the Ultimate on Demand package, meaning that consumers have one less streaming service payment to make, although they may also choose to keep the payments separate. When it comes to selecting a show to watch via the service, customers will be able to see recommendations from both Netflix and Sky conveniently on their homepage. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 6% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Hybrid Streaming Packages:** The partnership between Netflix and Sky to offer a combined on-demand subscription pack is a disruptive innovation opportunity that caters to customers' preferences for convenience and cost savings. - **Ultimate on Demand Package:** The creation of the Ultimate On Demand package by Netflix and Sky presents a disruptive innovation opportunity that combines multiple streaming services into a single subscription, simplifying the payment process for consumers. - **Seamless Integration of Recommendations:** The seamless integration of recommendations from both Netflix and Sky on the homepage of the combined on-demand TV service provides a disruptive innovation opportunity to enhance the personalized viewing experience for customers. ### Where This Applies - **Streaming Services:** The partnership between Netflix and Sky in offering a combined on-demand subscription pack disrupts the streaming services industry by providing customers with a more comprehensive and cost-effective entertainment solution. - **Pay-tv:** The introduction of the Ultimate On Demand package disrupts the pay-TV industry by offering consumers a convenient and cost-saving alternative to traditional cable and satellite TV subscriptions. - **Digital Entertainment:** The seamless integration of recommendations from multiple streaming services on the combined on-demand TV service presents a disruptive innovation opportunity for the digital entertainment industry to enhance user engagement and satisfaction. ## Related on Trend Hunter - [Converged Streaming Service Bundles](https://www.trendhunter.com/trends/vodafone-spain.md) - [Fully-Integrated Streaming Devices](https://www.trendhunter.com/trends/virgin-media.md) - [AI-Powered Streaming Services](https://www.trendhunter.com/trends/sky-mexico.md) - [Ultra-Speedy Internet Packages](https://www.trendhunter.com/trends/sky-broadband-gigafast.md) - [TV-Themed Music Streaming Features](https://www.trendhunter.com/trends/netflix-hub.md) - [Streaming Service Recipe Menus](https://www.trendhunter.com/trends/paramount-uk-and-hellofresh.md) - [Ultra-Speedy Internet Services](https://www.trendhunter.com/trends/sky-broadband-wifi-max.md) - [All-In-One TV Systems](https://www.trendhunter.com/trends/sky-glass-gen-2.md) - [Ad-Supporting Streaming Services](https://www.trendhunter.com/trends/affordable-netflix.md)