# Absurdly Obtrusive Wire Ads Net Wireless Proves Just How Much of a Nuisance Wires Can Be By Laura McQuarrie | Published 2014-05-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/net-wireless References: [adsoftheworld](http://adsoftheworld.com/media/print/net_wireless_pasta) & [net10wireless](http://www.net10wireless.com/) Although your struggles may not be as infomercial-like as in these Net Wireless ads, you've probably felt the same kind of frustration from being [tangled up in wires](https://www.trendhunter.com/trends/tangled-headphones-1) at some point or another. The ads show people who are still amidst these struggles and have yet to get freedom from messes of cords. Although a name like Net Wireless clearly alludes to technology, the ads take a more low-tech approach to demonstrating other places where wires can be cumbersome. Between long lengths of pasta or yarn that's being used to knit a sweater, a cluster of birds has gathered, just as they would sit on telephone wires outside. The ads by the [Miami Ad School](https://www.trendhunter.com/trends/college-football-27) in Rio de Janeiro are a little absurd, but they're a funny way to encourage people to [go wireless](https://www.trendhunter.com/trends/wireless-powers). ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 13% | Activity: 20% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Wireless Technology:** Opportunity to innovate in wireless technology to eliminate the need for cords and wires. - **Minimalist Design:** Opportunity to design products with fewer and more discreet cords and wires for a seamless user experience. - **Advertising Humor:** Opportunity to use humor and absurdity in advertising to capture consumer attention and promote a product or service. ### Sectors Adopting This - **Consumer Electronics:** The consumer electronics industry can innovate in wireless technology and minimalist design to offer products with greater ease of use. - **Home Decor:** The home decor industry can innovate in wireless technology and minimalist design to create products that blend seamlessly into home environments. - **Marketing and Advertising:** The marketing and advertising industry can use humor and absurdity to capture consumer attention and promote products and services in a distinctive and memorable way. ## Related on Trend Hunter - [Cheeky Wireless Service Ads](https://www.trendhunter.com/trends/nada-yada-yada.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Nostalgic Long-Form Infomercials](https://www.trendhunter.com/trends/mint-mobile-mintfomercial.md) - [Future-Facing Charging Concepts](https://www.trendhunter.com/trends/wireless-charger-concepts.md) - [Tech Cable Sweater Vests](https://www.trendhunter.com/trends/cable-knit-sweater-vest.md) - [Charged Phone Ads](https://www.trendhunter.com/trends/apples-miss-you.md) - [Snapping Cable Management Devices](https://www.trendhunter.com/trends/wirestax.md) - [Swapped Phone Campaigns](https://www.trendhunter.com/trends/kitkat-phone-break.md) - [Nightmarish Mobile Campaigns](https://www.trendhunter.com/trends/cellphone-bill.md)