# Relatable Connected Home Ads Google Nest's New Campaign Highlights Simple Moments By Ell Smith | Published 2019-05-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nests-new-campaign References: [adweek](https://www.adweek.com/brand-marketing/google-nest-captures-the-simple-tender-moments-of-home-to-unveil-its-new-branding/) & [nest](https://nest.com/google-home-hub/) Nest's new campaign aims to help make houses homes, and does this with an [emotional ad](https://www.trendhunter.com/trends/john-lewis-2025) that highlights the [simple moments that make life beautiful](https://www.trendhunter.com/trends/dream-the-possibilities). The ad is set to the tune of Phillip Phillips' 'Home' and features a series of short but relatable clips that spotlight different family dynamics and stories. Some of these moments include a small child putting makeup on her father, a couple sharing a kiss while brushing their teeth, two women celebrating a birthday over Facetime, birthday parties, tears, messes, births, deaths and more. Every moment is equally touching as the ad represents the [rebranding of Google Nest](https://www.trendhunter.com/trends/google-pixel-ad) to a device that seamlessly integrates into the home. Image Credit: Google Nest ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 9% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Emotional Connected Home Campaigns:** Companies can capitalize on the emotional connections people have with their homes to sell connected home devices. - **Relatable Family Moments in Advertising:** Marketing departments can tap into people's desire to see representations of themselves and their families in advertising. - **Integration of Devices Into the Home:** Companies can improve user adoption by showcasing how their devices seamlessly integrate into people's lifestyles. ### Who This Affects Most - **Smart Home Devices:** Companies in the smart home device industry can utilize emotional marketing to stand out in a crowded market. - **Advertising:** The advertising industry should focus on creating relatable content that showcases emotional moments in order to increase consumer engagement. - **Home Automation:** The home automation industry needs to emphasize how their products can integrate with existing devices and fit seamlessly into people's lives. ## Related on Trend Hunter - [Home Personalization Campaigns](https://www.trendhunter.com/trends/new-beginnings.md) - [Furniture-Honoring Campaigns](https://www.trendhunter.com/trends/wherever-life-goes.md) - [Mesmerizing Home Improvements](https://www.trendhunter.com/trends/home-improvements.md) - [Family-Focused Cleaning Campaigns](https://www.trendhunter.com/trends/little-messes.md) - [Heartwarming Bank Campaigns](https://www.trendhunter.com/trends/next-thing-you-know.md) - [Authentic Mother's Day Commercials](https://www.trendhunter.com/trends/amazon-boxes.md) - [Consolidated Smart Home Apps](https://www.trendhunter.com/trends/nest-hello-google-home.md) - [Emotional Holiday Campaigns](https://www.trendhunter.com/trends/john-lewis-2025.md) - [Creative Home Campaigns](https://www.trendhunter.com/trends/dream-the-possibilities.md)