# Six-Second Resume Contests Nestle UK Recently Recruited Interns Through a Vine Contest By Rebecca Byers | Published 2015-05-25 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/nestle References: [digitalstrategyconsulting](http://www.digitalstrategyconsulting.com/netimperative/news/2015/02/nestle_recruits_interns_via_vine_contest.php) & [nestle](http://www.nestle.co.uk/media/pressreleases/nestlé-and-twitter-joint-internship) [Nestle UK](https://www.trendhunter.com/trends/youth-entrepreneurship-platform) recently turned to the Vine app in order to recruit interns for its 10-week paid placements as apart of their youth employment strategy. The innovative initiative invited European young people to apply for positions with a [six-second Vine clip](https://www.trendhunter.com/trends/divine-app) using the hashtag #6secondCV and is apart of a joint collaboration between Nestle and [Twitter](https://www.trendhunter.com/trends/intern-social-stunt). In order to qualify for the internship opportunities, individuals must be currently enrolled in a business or media degree program. Selected individuals will split the 10-weeks between the Nestle UK and Twitter UK head offices. The program is apart of Nestle's larger European-wide Alliance for YOUth initiative, which will see the corporation partner with more than 150 companies. This unique initiative is certainly well-targeted, as brand's should have little trouble engaging young people on highly trafficked social media platforms. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 31% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Why This Trend Is Growing - **Short-form Video Resumes:** Creating short, impactful video resumes could revolutionize the hiring process and make it more efficient. - **Social Media Recruitment:** Leveraging social media platforms for recruitment allows companies to reach a wider audience and tap into the younger talent pool. - **Collaborative Youth Employment Initiatives:** Partnering with multiple companies to create youth employment programs can increase opportunities for young people and address the issue of youth unemployment. ### Industries Being Reshaped - **Human Resources:** The HR industry can explore innovative ways of incorporating short-form video resumes into the recruitment process, improving efficiency and candidate evaluation. - **Social Media Marketing:** Social media marketing agencies can help businesses develop effective strategies to recruit and engage young talent through platforms like Vine, Twitter, and other popular channels. - **Corporate Partnerships:** Multiple industries, such as food and beverage, technology, and retail, can collaborate to create alliance programs that offer valuable employment opportunities for young individuals. ## Related on Trend Hunter - [Youth Intern Social Stunts](https://www.trendhunter.com/trends/intern-social-stunt.md) - [Digital Content Talent Programs](https://www.trendhunter.com/trends/cadillac-fairview.md) - [Personality-Packed Snack Filters](https://www.trendhunter.com/trends/flavor-filters.md) - [Humorous Furniture Brand Campaigns](https://www.trendhunter.com/trends/cushiest-internship-in-america.md) - [College Student-Focused Ambassador Applications](https://www.trendhunter.com/trends/planters-nutmobile1.md) - [Friendship-Focused Job Applications](https://www.trendhunter.com/trends/innovative-job-application.md) - [Video-Based Hiring Platforms](https://www.trendhunter.com/trends/social-hiring-platform.md) - [Food Entrepreneurship Programs](https://www.trendhunter.com/trends/youth-entrepreneurship-platform.md) - [Interactive Job-Centric Campaigns](https://www.trendhunter.com/trends/the-coolest-job-on-earth.md)