# Versatile Soluble Coffees The New Nestlé Soluble Coffee Crafts Both Hot and Cold Beverages By Laura McQuarrie | Published 2024-11-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nestle-soluble-coffee References: [nestle](https://www.nestle.com/about/research-development/news/nescafe-soluble-coffee-innovation)  Launched under [Nescafé](https://www.trendhunter.com/trends/nescaf-instant-coffee) Classic, there's a new [Nestlé](https://www.trendhunter.com/trends/coffee-mate-iced-coffee) soluble coffee range that dissolves in either hot or cold water. Available in natural flavors like Rich Caramel and Smooth Hazelnut, the soluble coffees simplify the task of quickly preparing hot cups or refreshing iced drinks. Ready to enjoy as-is or with the addition of milk, these soluble coffees share subtle notes of natural flavorings and no added sugar. “Both cold and flavored coffee are currently trending with younger consumers," said Axel Touzet, Head of Nestlé’s [Coffee Strategic Business Unit](https://www.trendhunter.com/trends/nescaf-ice-roast), in a press release, This launch is another step forward in our efforts to deliver coffee innovations that resonate with the next generation of coffee drinkers.” These innovative coffee products are currently available in Central and Eastern Europe. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 70% | Activity: 86% | Freshness: 31% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Cold Brew Integration:** The increasing popularity of cold brew beverages among younger consumers is driving demand for versatile coffee solutions that can seamlessly transition from hot to cold formats. - **Flavored Coffee Expansion:** The rising interest in naturally flavored coffees presents new opportunities for brands to innovate with unique flavor profiles that appeal to diverse tastes. - **Convenience in Coffee Preparation:** Consumers are gravitating towards coffee products that offer quick and easy preparation without compromising on flavor or quality. ### Industries Being Reshaped - **Beverage Industry:** The beverage sector is witnessing a shift towards multifunctional and easy-to-prepare products that cater to the evolving preferences of younger demographics. - **Flavoring Industry:** There is a growing demand in the flavoring industry for natural additives that can enhance beverages without added sugars, aligning with health-conscious trends. - **Food and Drink Packaging Industry:** Innovations in soluble beverage packaging are essential to support the convenience trend, with a focus on eco-friendly and user-friendly designs. ## Related on Trend Hunter - [Ready-to-Mix Cold Coffee Products](https://www.trendhunter.com/trends/nescaf-ice-roast.md) - [Premium Instant Coffee Products](https://www.trendhunter.com/trends/nescaf-instant-coffee.md) - [Concentrated Cold Coffee Espressos](https://www.trendhunter.com/trends/nescaf-espresso-concentrate.md) - [Cafe-Inspired Instant Coffees](https://www.trendhunter.com/trends/nescaf-gold-blend-instant-coffee.md) - [Creamy Instant Iced Coffees](https://www.trendhunter.com/trends/creamy-iced-original.md) - [Delicious Dual-Preparation Lattes](https://www.trendhunter.com/trends/kenco-icedhot-lattes.md) - [Cafe-Inspired Coffee Drink Mixes](https://www.trendhunter.com/trends/kenco-icedhot.md) - [Convenient Espresso Concentrates](https://www.trendhunter.com/trends/concentrate-line.md) - [Classic Dessert-Flavored Coffees](https://www.trendhunter.com/trends/nescaf-dessert-edition.md)