# Modern Modular Dog Leashes The Conceptual Nestle Purina Lead Optimizes Comfort for Owners By Michael Hemsworth | Published 2019-07-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nestle-purina-lead References: [yankodesign](https://www.yankodesign.com/2019/07/04/a-modular-dog-leash-that-is-actually-pet-friendly/) The conceptual [Nestle](https://www.trendhunter.com/trends/recyclable-pet-food-pouches) Purina Lead has been designed by Sam Weise as a functional accessory for dog owners that puts a focus on enhanced convenience and comfort. Featuring a stainless steel construction, the lead has a [quick-release system](https://www.trendhunter.com/trends/intelligent-pet-leash) that makes the process of unclipping the dog far easier than with traditional options. The shapeshifting design allows owners to easily detach the handle and secure the lead to a pole when heading into a shop to accommodate the needs of busy consumers. The conceptual Nestle Purina Lead also comes with a [running grip](https://www.trendhunter.com/trends/ezydoguk) that's crafted from durable silicone molding, which ensures optimal comfort for those looking to partake in outdoor activities with their furry friend by their side. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 98% | Activity: 98% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Key Themes Behind This Trend - **Modular Dog Leashes:** Companies can explore creating modular leashes with quick-release options and detachable handles for enhanced convenience and comfort for dog owners. - **Silicone Grip Technology:** Incorporating silicone molding technology in product design can improve user comfort and enhance outdoor experiences for consumers. - **Shapeshifting Accessory Design:** Creating shapeshifting accessories that allow for easy detachment and securement can provide busy consumers with added convenience in their daily routines. ### Where This Applies - **Pet Products:** Pet product manufacturers can explore incorporating silicone grip technology and shapeshifting design into their leash and accessory products. - **Outdoor Recreation:** Companies in the outdoor recreation industry can integrate silicone grip technology into their existing product lines to enhance user comfort during outdoor activities. - **Consumer Goods:** Manufacturers in the consumer goods industry can explore modular design and shapeshifting technology in the creation of products to improve ease of use and convenience for consumers. ## Related on Trend Hunter - [Multifunctional Customizable Dog Leashes](https://www.trendhunter.com/trends/nylon-leash.md) - [All-in-One Rotating Dog Leashes](https://www.trendhunter.com/trends/orbit-360-dog-leash.md) - [Supportive Senior Pet Accessories](https://www.trendhunter.com/trends/steady-walking-aid-for-dogs.md) - [Smart Retractable Leashes](https://www.trendhunter.com/trends/cocoleash.md) - [Rope-Inspired Dog Leashes](https://www.trendhunter.com/trends/rope-leash.md) - [Multifunctional Pet Leash Accessories](https://www.trendhunter.com/trends/slide-dangbler.md) - [Ultra-Secure Dog Leashes](https://www.trendhunter.com/trends/mui-magnetic-rope-leash.md) - [Cross-Body Dog Leashes](https://www.trendhunter.com/trends/extra-long-leash.md) - [Minimalist Pet Accessory Collections](https://www.trendhunter.com/trends/neighborhood-dog-series.md)