# Pet-Attracting Advertising The Nestle Purina Dog Advert Will Get Your Puppy's Attention By Katherinev123 | Published 2011-10-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nestle-purina-dog-advert References: [popsop](http://popsop.com/49771) & [beneful.de](https://www.beneful.de/Gewinnspiel/default.aspx) The [Nestle](https://www.trendhunter.com/trends/purina-days) Purina [dog advert](https://www.trendhunter.com/trends/merry-chaos), shown here, is designed specifically to capture a puppy's attention and turn its head to the television screen. The commercial was made for the company's Beneful brand, and employs [specific sounds](https://www.trendhunter.com/trends/dog-training) that are supposed to make your pet take notice. According to Popsop, the sounds--results of guidance from a team of American pet behavior experts--include high frequency tones that humans can barely hear, a "squeak" noise akin to that made on a doggie squeeze toy and a high-pitched "ping." However, a pet's reaction to the commercial will depend on its own experiences. For example, if the dog typically plays with a squeeze toy, it will react more to the commercial. This 23-second TV spot was broadcast in Germany over the summer and will be launched in Austria this week. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 35% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Why This Trend Is Growing - **Pet-attracting Advertising:** The Nestle Purina dog advert uses specific sounds to capture a puppy's attention and turn its head to the television screen. - **High Frequency Tones:** The use of high frequency tones in advertising can be a disruptive innovation opportunity to attract pets' attention and engage with them. - **Tailoring Commercial Experience:** Customizing commercials based on a pet's preferences and experiences can provide disruptive innovation opportunities in the pet advertising industry. ### Industries Being Reshaped - **Pet Food and Treats:** The pet food and treats industry can explore pet-attracting advertising techniques to capture the attention of pet owners and increase sales. - **Television and Advertising:** The television and advertising industry can adopt pet-attracting advertising strategies to create engaging commercials that resonate with pet owners. - **Behavior and Training:** The behavior and training industry can leverage the use of specific sounds to train pets and modify their behaviors, opening up disruptive innovation opportunities. ## Related on Trend Hunter - [High-Frequency Radio Ads](https://www.trendhunter.com/trends/morrisons-ad.md) - [Pet Food Digital Campaigns](https://www.trendhunter.com/trends/purebites.md) - [Pet-Finding Billboards](https://www.trendhunter.com/trends/scented-billboards.md) - [Mischievous Feline Food Campaigns](https://www.trendhunter.com/trends/its-great-to-be-a-cat-campaign.md) - [Sporty Pet-Centric Video Series](https://www.trendhunter.com/trends/purina-pro-plan.md) - [Pet Play-Centric Campaigns](https://www.trendhunter.com/trends/playtime-campaign.md) - [70s-Style Cat Snack Ads](https://www.trendhunter.com/trends/creamy-purrrre.md) - [Adorable Pet Campaigns](https://www.trendhunter.com/trends/chief-snuggle-officers.md) - [Heart-Warming Pet Owner Campaigns](https://www.trendhunter.com/trends/cesar-love-like-crazy.md)