# Mini Vacation Ads The Nestle Antica Gelateria del Corso Campaign Compares Coffee to a Holiday By Meghan Young | Published 2011-12-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nestle-antica-gelateria-del-corso-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/11/nestle-antica-gelateria-del-corso-a-small-holiday/) & [publicis](http://www.publicis.com/) Take a mini-vacation with the [Nestle Antica Gelateria del Corso](https://www.trendhunter.com/trends/nescaf-gold-blend) campaign, or better yet, the actual coffee itself. This small coffee cream is easy, fast and super convenient. Nevertheless, it still manages to hold onto a piece of luxury that will result in a satisfied sigh and a sense of relaxation, even if it only took a few minutes to drink. Conceived and executed by [Publicis](https://www.trendhunter.com/trends/limited-edition-flipbook), an ad agency based in Milan, the Nestle Antica Gelateria del Corso campaign states, "Take a [five minute holiday](https://www.trendhunter.com/trends/halfday-iced-teas)." Since drinking coffee is often considered an indulgence, just like a holiday, the message it sends is appropriate and apt. To illustrate the point being made, these two print ads feature adorable, tiny holiday suitcases and purses, one for a woman and the other for a man. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 14% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Mini Vacation Marketing:** Opportunities for businesses to promote products as a mini vacation experience, offering convenience and luxury in a short time. - **Indulgence Messaging:** Utilizing messaging that connects products to indulgent experiences, such as holidays, to appeal to consumers' desire for luxury and relaxation. - **Visual Metaphors:** Using visual metaphors, like holiday suitcases and purses, to effectively communicate the brand's message and capture consumers' attention. ### Industries Being Reshaped - **Food and Beverage:** Food and beverage companies can incorporate the concept of mini vacations into their marketing strategies to promote convenience and indulgence in their products. - **Tourism and Hospitality:** The tourism and hospitality industry can adopt indulgence messaging to entice consumers to take quick getaways or indulge in small luxuries during their vacations. - **Advertising and Marketing:** Advertising agencies can explore the use of visual metaphors to create impactful campaigns that effectively convey messages and engage audiences. ## Related on Trend Hunter - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Calmly Dimmed Billboard Campaigns](https://www.trendhunter.com/trends/decaf-billboard.md) - [Nostalgic Postcard Cafe Campaigns](https://www.trendhunter.com/trends/postcards-from-peets.md) - [Thoughtful Ice Cream Campaigns](https://www.trendhunter.com/trends/miniwinmonday.md) - [Personal Break-Emphasizing Campaigns](https://www.trendhunter.com/trends/personal-breaks.md) - [Instant-Coffee Dessert Kits](https://www.trendhunter.com/trends/nescaf-affogato-kit.md) - [Carefree Ice Cream Campaigns](https://www.trendhunter.com/trends/hagendazs-x-pierre-herm-campaign.md) - [Coffee Ink Flipbooks](https://www.trendhunter.com/trends/limited-edition-flipbook.md) - [Indulgent Wintertime Treat Campaigns](https://www.trendhunter.com/trends/galaxy-hot-chocolate.md)