# Plant-Based Milk Beverages Nestlé Introduces the Plant-Based 'Natural Bliss' Beverages By Kanesa D | Published 2023-03-10 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/nestle-1 References: [foodingredientsfirst](https://www.foodingredientsfirst.com/news/nestle-leverages-oats-and-fava-beans-in-new-plant-based-beverage.html) & [nestle](https://www.nestle.com/)  With the introduction of a milk substitute made from a combination of oat and fava, Nestlé is launching another plant-based product. Nestlé touts Natural Bliss oat milk as having a mild, nutty flavor and smooth texture from the fava and oat, as well as 5g of protein per serving and all the essential amino acids required for a healthy diet. Fava beans are a good source of plant-based protein. This makes them a good choice for people looking for plant-based alternatives to animal products like dairy. Under the Natural Bliss brand, the oat and fava plant-based beverages will be distributed nationally in supermarkets and mass merchants in the US. ‘Natural Bliss Oat Milk Original’ and ‘Unsweetened’ are the two flavors available at launch. Image Credit: Nestlé ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 49% | Activity: 73% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Plant-based Milk Substitutes:** The trend towards plant-based milk substitutes has opened up opportunities for dairy companies to innovate and create new products with alternative ingredients. - **Combination Milk Substitutes:** Developing milk substitute products made from a combination of alternative ingredients, such as oats and fava, provides an opportunity for brands to differentiate their offerings and appeal to a wider range of consumers. - **Protein-rich Plant-based Beverages:** As consumers continue to prioritize health and wellness, there is a growing demand for plant-based beverages that are not only dairy-free but also protein-rich, opening up opportunities for brands to create new products with unique nutritional benefits. ### Who This Affects Most - **Dairy Industry:** The trend towards plant-based milk substitutes presents an opportunity for dairy companies to innovate and create new products using alternative ingredients, such as oats and fava, in order to stay competitive and appeal to consumers with diverse dietary preferences. - **Alternative Protein Industry:** As more consumers seek out plant-based alternatives to animal products, there is increasing opportunity for companies in the alternative protein industry to create new plant-based beverage products that are high in protein and offer unique flavor profiles and nutritional benefits to consumers. - **Retail Industry:** As plant-based milk substitutes continue to grow in popularity, there is an opportunity for retailers to expand their offerings and showcase a variety of brands and products to consumers who are looking for healthy and sustainable beverage options. ## Related on Trend Hunter - [Creamy Protein-Rich Oat Beverages](https://www.trendhunter.com/trends/nestl-natural-bliss-oat-milk.md) - [Plant-Based Coffee Creamers](https://www.trendhunter.com/trends/plantbased-coffee-creamer.md) - [Hybrid Oat Milks](https://www.trendhunter.com/trends/lactantia-milk-n-oats.md) - [Hybrid Almond Oat Drinks](https://www.trendhunter.com/trends/almond-breeze-original-almond-oat-blend.md) - [Barista-Friendly Milk Alternatives](https://www.trendhunter.com/trends/oatbased-milk.md) - [Alternative Plant Beverages](https://www.trendhunter.com/trends/plik.md) - [Fava Bean Protein Products](https://www.trendhunter.com/trends/fava-bean-protein-isolate.md) - [Fortified Calcium-Packed Oat Milks](https://www.trendhunter.com/trends/plenish-enriched-oat-mlk.md) - [Oat-Based Protein Drinks](https://www.trendhunter.com/trends/fazer-aito.md)