# Thick Cookie Dough Shakes Freddy's is Serving Up a New Nestlé Toll House Cookie Concrete Dessert By Katherine Pendrill | Published 2019-12-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nestl-toll-house-cookie-concrete References: [chewboom](https://www.chewboom.com/2019/12/23/freddys-introduces-new-nestle-toll-house-cookie-concrete/) [Freddy’s](https://www.trendhunter.com/trends/oreo-cookie-peppermint-concrete) Frozen Custard & Steakburgers is stepping up its dessert game with the debut of the new [Nestlé Toll House](https://www.trendhunter.com/trends/stuffed-cookie-dough) Cookie Concrete. For those unfamiliar, Nestlé Toll House's chocolate chip cookie dough is a beloved American dessert. Now the same cookie dough flavor can be enjoyed in the form of a Freddy's 'Concrete,' which is a frozen custard dessert that's so thick it can be served upside down. Nestlé Toll House Cookie Concrete consists of fresh and creamy custard blended with Nestlé Toll House Cookie Spread and Cookie Crumbles. The whole thing is then topped with fluffy whipped cream and even more cookie crumbles. The new Nestlé Toll House Cookie Concrete is available now through mid-January 2020. Image Credit: *Freddy’s Frozen Custard & Steakburgers.* ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 17% | Activity: 35% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Thick Cookie Dough Shakes:** Create innovative and indulgent frozen dessert offerings by incorporating popular cookie dough flavors. - **Frozen Custard Desserts:** Capitalizing on the trend of rich and creamy frozen custard desserts, explore unique flavor combinations and toppings to create enticing menu options. - **Upside-down Servings:** Incorporate the wow factor of serving desserts upside down to create a memorable and unique dining experience for customers. ### Sectors Adopting This - **Frozen Dessert Industry:** Introduce new frozen dessert concepts that cater to consumers' desire for indulgent and innovative treats. - **Fast Food Industry:** Enhance dessert offerings at fast food establishments by incorporating premium ingredients and unique flavor profiles. - **Hospitality Industry:** Elevate dessert menus at restaurants and hotels by embracing creative presentation styles and using high-quality ingredients. ## Related on Trend Hunter - [Minty Cookie Custard Desserts](https://www.trendhunter.com/trends/oreo-cookie-peppermint-concrete.md) - [Frozen Hot Cocoa Shakes](https://www.trendhunter.com/trends/frozen-hot-chocolate-shake-made-with-ghirardelli.md) - [Cookie Butter Custard Desserts](https://www.trendhunter.com/trends/cookie-butter-crunch-concrete.md) - [Artisan Flavor Burger Menus](https://www.trendhunter.com/trends/freddys-menu-items.md) - [Custard-Based Pumpkin Shakes](https://www.trendhunter.com/trends/freddys-pumpkin-pie-shake.md) - [Cotton Candy-Topped Shakes](https://www.trendhunter.com/trends/freddys-birthday-cake-shake.md) - [Old Fashioned Root Beer Floats](https://www.trendhunter.com/trends/mug-root-beer-float.md) - [Fall-Focused Grill Restaurant Menus](https://www.trendhunter.com/trends/freddys-menu-item.md) - [Frozen Hot Cocoa Custards](https://www.trendhunter.com/trends/frozen-cocoa-concrete-mixer.md)