# Gilded Confectionery Product Ranges Nestlé The Golden Collection Has Several Options By Michael Hemsworth | Published 2023-03-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nestl-the-golden-collection References: [foodbev](https://www.foodbev.com/news/nestle-launches-the-golden-collection/) & [nestle](https://www.nestle.com)  [Nestlé](https://www.trendhunter.com/trends/nestl-christmas-2023-range) The Golden Collection is a new range of chocolate products arriving in the UK to provide shoppers with an elevated take on some classic varieties. The products include the Aero Golden Honeycomb Block, Aero Golden Honeycomb Melts, Milkybar Gold, [Munchies](https://www.trendhunter.com/trends/nestl-confectionery) Gold and more. Each of the products incorporate the flavors of caramel, white chocolate and honeycomb, depending on the variety, and will be priced between £1.25 to £1.75 each as they arrive now at retailers in the UK. Brand Manager Amy Bennett-Inge commented on the Nestlé The Golden Collection saying, "We’ve taken some of the flavours we know fans love best – caramel and honeycomb – and applied our chocolate-making wizardry to create new taste sensations. The Golden Collection features deliciously-flavoured products from four of our top sellers – Aero, Munchies, [Smarties](https://www.trendhunter.com/trends/nestl-easter-eggs) and Milkybar. We can’t wait for people to try them!” ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 32% | Activity: 52% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Flavors Innovation:** Innovating on flavors by combining them with chocolate can lead to the development of unique and delicious products. - **Product Enhancements:** Enhancing classic chocolate products with new ingredients and packaging can attract the attention of consumers and increase sales. - **Premiumization:** Creating premium and luxurious versions of popular products can cater to customers who are willing to pay a higher price for unique and exclusive offerings. ### Sectors Adopting This - **Food and Beverage:** Innovating on flavors and enhancing packaging can help food and beverage companies differentiate their products and increase sales. - **Packaging:** Developing unique and luxurious packaging designs can attract the attention of consumers, increase perceived value, and differentiate products from competitors. - **Retail:** Carrying exclusive and premium products can help retailers attract more customers and increase sales, especially during holiday seasons and special occasions. ## Related on Trend Hunter - [Bakery-Inspired Chocolate Products](https://www.trendhunter.com/trends/nestl-confectionery.md) - [Branded Candy Easter Products](https://www.trendhunter.com/trends/nestl-easter-eggs.md) - [Gilded Caramel Chocolate Bars](https://www.trendhunter.com/trends/toblerone-golden.md) - [Expansive Seasonal Confectionery Collections](https://www.trendhunter.com/trends/nestl-christmas-2023-range.md) - [Expansive Easter Candy Ranges](https://www.trendhunter.com/trends/nestl-confectionery-easter-season-2025.md) - [Indulgent Chocolate Wafer Bars](https://www.trendhunter.com/trends/mcvities-gold-billions.md) - [Collaboration Easter Chocolate Products](https://www.trendhunter.com/trends/nestle-easter-products.md) - [Candy Bar Beverage Mixes](https://www.trendhunter.com/trends/golden-honeycomb-mocha.md) - [Ice Cream-Inspired Candy Bars](https://www.trendhunter.com/trends/nestl-sharing-bags.md)