# CPG Rewards Campaigns This Nestlé Promotion Rewards Shoppers with $20 Visa Rewards Cards By Michael Hemsworth | Published 2024-01-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nestl-promotion References: [brandeating](https://www.brandeating.com/2024/01/nestle-20-dollar-card-when-you-buy-40-dollars-of-nestle-products.html) & [nestle](https://www.nestle.com)  This [Nestlé](https://www.trendhunter.com/trends/nestl-easter-eggs) promotion is being run by the consumer packaged goods ([CPG](https://www.trendhunter.com/trends/accelerator-program1)) brand as a way to drive consumer interest and also reward shoppers for their loyalty. The promotion works by having consumers purchase at least $40 worth of products that fall under the Nestlé umbrella before providing [proof of purchase online](https://www.trendhunter.com/trends/kroger-health-coupons) by February 3, 2024. The brand will then approve consumers within two to five business days before rewarding them with a $20 Visa Rewards Card. The card can be used just like a Visa debit card, but needs to be used within a four-month period. The Nestlé promotion is also running alongside an augmented version that will reward shoppers who spend $25 with a $10 Vida Rewards card for greater accessibility to manufacturer rewards. Image Credit: Nestlé ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 61% | Activity: 71% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What Makes This Trend Stand Out - **Augmented Rewards:** CPG brands are using augmented rewards to incentivize shoppers and increase consumer interest in their products. - **Loyalty Programs:** Implementing loyalty programs allows CPG brands to reward shoppers for their loyalty and drive customer retention. - **Digital Proof of Purchase:** CPG brands are incorporating digital proof of purchase to streamline the redemption process for rewards and increase customer convenience. ### Sectors Adopting This - **CPG:** Consumer Packaged Goods (CPG) brands are implementing innovative rewards campaigns to enhance customer engagement and drive sales. - **Retail:** Retailers can collaborate with CPG brands' rewards campaigns to attract more customers and increase sales through cross-promotions. - **Financial Services:** Financial services companies can explore partnership opportunities with CPG brands to provide the Visa Rewards cards and enhance their customer offerings. ## Related on Trend Hunter - [Loyalty-Based Rewards Programs](https://www.trendhunter.com/trends/nescafe-dolce-gusto.md) - [Rewarding Dining Gift Promotions](https://www.trendhunter.com/trends/crisp-green-wrap-up-wellness.md) - [Card-Style Game Soda Campaigns](https://www.trendhunter.com/trends/bottle-lotto-sweepstakes.md) - [Cooking Show Rewards Promotions](https://www.trendhunter.com/trends/loyalty-rewards-promotions.md) - [Night-Out Chocolate Campaigns](https://www.trendhunter.com/trends/cadbury-spectacularly-nice.md) - [Brand-Specific Reward Programs](https://www.trendhunter.com/trends/good-rewards-loyalty-program.md) - [Playful Childhood-Inspired Promotions](https://www.trendhunter.com/trends/rock-paper-prizes-promotion.md) - [Vaccination Retailer Reward Campaigns](https://www.trendhunter.com/trends/giant-food-flexible-rewards.md) - [New Year Sandwich Promotions](https://www.trendhunter.com/trends/urban-eat-onpack-promo.md)