# Protein-Rich Chocolate Malt Mixes Nestlé Milo Pro Has 15-Grams of Protein When Mixed with Milk By Michael Hemsworth | Published 2025-07-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nestl-milo-pro References: [foodbusinessmea](https://www.foodbusinessmea.com/nestle-launches-milo-pro-in-indonesia-reinforcing-growth-momentum-in-h1-2025/)  [Nestlé](https://www.trendhunter.com/trends/chilled-milo-dispenser) Milo Pro has been unveiled by the brand in Indonesia as a new version of the signature chocolate malt drink mix that focuses on the protein needs of teenagers and young adults alike. The drink mix is reported to have three-times the protein when compared to regular Milo and is launching in [ready-to-drink (RTD) and powder formats](https://www.trendhunter.com/trends/performance-protein-shake) to maximize access for consumers. The drink features 15-grams of protein per serving when prepared with milk, while also featuring essential vitamins, minerals and nutrients to maximize its nutritional profile. Senior Vice President and Head of Nutrition Business Serena Aboutboul spoke on Nestlé Milo Pro saying, "In Southeast Asia, 57% of teenagers are looking to include more protein-rich foods into their diets. At the same time, however, research shows that adolescents in Indonesia1 – as well as in many other parts of Asia – are not meeting their daily protein needs. To make it easier for young people to get the right amount of protein each day along with other important nutrients, we have launched Milo Pro in a convenient, ready-to-drink format, or an easy-to-mix powder." ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 71% | Activity: 79% | Freshness: 44% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Protein-enriched Beverages:** The rise of protein-enriched beverages highlights a shift towards functional drinks that cater to the nutritional needs of younger demographics. - **Convenience in Nutrition:** The demand for convenient nutritional solutions is expanding, driving innovation in ready-to-drink and easy-to-mix formats. - **Nutrient-rich Alternatives:** There is a growing trend towards nutrient-rich alternatives that go beyond basic hydration by integrating essential vitamins and minerals. ### Industries Being Reshaped - **Functional Foods and Beverages:** The functional foods and beverages industry is being revolutionized by products that combine taste with targeted health benefits. - **Sports and Performance Nutrition:** With an increasing focus on protein intake, sports and performance nutrition is evolving to offer more versatile and daily-use products. - **RTD Beverage Market:** The RTD beverage market is seeing innovative growth as consumers seek out hassle-free options that provide complete nutritional profiles. ## Related on Trend Hunter - [Low-Fat Protein-Rich Milks](https://www.trendhunter.com/trends/extra-protein-milk.md) - [Compact Protein Drinks](https://www.trendhunter.com/trends/mars-protein-drink-lite.md) - [Grab-and-Go Protein Milks](https://www.trendhunter.com/trends/high-protein-fresh-milk.md) - [Protein Chocolate Milks](https://www.trendhunter.com/trends/mood-up-chocolate-milk-mix.md) - [Functional Candy-Inspired Milk Beverages](https://www.trendhunter.com/trends/mms-brownie-milk.md) - [Protein-Rich Candy Bar Milks](https://www.trendhunter.com/trends/chocolate-milks.md) - [Child-Friendly Protein Shakes](https://www.trendhunter.com/trends/nurri-kids.md) - [Cookie-Flavored Protein Milks](https://www.trendhunter.com/trends/cookie-milk-drink.md) - [Shelf-Stable Protein Milks](https://www.trendhunter.com/trends/benefitt-high-protein-uht-milk.md)