# Athlete-Targeted Yogurt Products Nestlé Lindahls Pro Comes in a Range of Tasty Options By Michael Hemsworth | Published 2020-07-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nestl-lindahls-pro References: [foodbev](https://www.foodbev.com/news/nestle-launches-lindahls-pro-sports-nutrition-range-in-the-uk/) & [lindahls](https://lindahls.co.uk) The [Nestlé Lindahls](https://www.trendhunter.com/trends/nestl-lindahls-kvarg-caff-latte) Pro product range is a new offering for avid athletes and health-conscious consumers in the UK that will provide them with a way to help fuel up after training or a workout. The product lineup includes two [ready-to-drink options](https://www.trendhunter.com/trends/arla-protein-milkshake) that come in Tropical and Raspberry & Vanilla flavors along with the [snack pots](https://www.trendhunter.com/trends/yeo-valley-organic-protein-snack-pots) that come in Lemon Cheesecake and Strawberry & Lime Pie flavors. The drinkable options contain 23 grams of protein and have a low sugar content, while the pots have 18 grams of protein along with low levels of sugar and a fat-free profile. The Nestlé Lindahls Pro product range was touted by the brand in a statement that read, "Bringing together the nutritional benefits of protein shakes in a ready-to-go format, the handy pots and drinks are the perfect snack for your gym bag, to keep in the office fridge or to stock up at home.” ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 71% | Activity: 79% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Athlete-focused Nutrition:** Opportunity to tap into the growing market of health-conscious consumers and athletes who are looking for convenient and high-protein snacks. - **Ready-to-drink Protein Products:** Innovation potential for creating more ready-to-drink protein products that are low in sugar but high in protein to conveniently complement active lifestyles. - **Innovative Flavors for Protein Snacks:** A market opportunity for exploring new flavors and taste combinations as consumers seek variety in their protein snack options to meet their needs and preferences. ### Sectors Adopting This - **Sports Nutrition:** In the sports nutrition industry, there is a disruptive innovation opportunity to expand the range of ready-to-drink protein products with unique flavors that are both functional and delicious. - **Convenience Foods:** In the convenience foods industry, there is potential for disruptive innovation in developing portable and nutritious snack options that cater to health-conscious consumers and athletes. - **Packaged Food:** In the packaged food industry, there is an opportunity to meet the growing demand for protein-rich, low-sugar snacks and beverages with innovative product formulations that enhance the nutritional value of packaged foods. ## Related on Trend Hunter - [Athlete-Targeted Dairy Products](https://www.trendhunter.com/trends/highprotein-dairy-products.md) - [High-Protein Gym-Goer Desserts](https://www.trendhunter.com/trends/nestl-lindahls-pro-strawberry-sundae.md) - [Protein-Rich Coffeehouse Dairy Products](https://www.trendhunter.com/trends/nestl-lindahls-kvarg-caff-latte.md) - [High-Protein Muffin-Flavored Yogurts](https://www.trendhunter.com/trends/nestl-lindahls-pro-blueberry-muffin.md) - [High-Protein Dairy Snacks](https://www.trendhunter.com/trends/danone-getpro.md) - [Nutrient-Dense Yogurt Products](https://www.trendhunter.com/trends/nomadic-power-pots.md) - [All-in-One Protein-Rich Yogurt Pots](https://www.trendhunter.com/trends/yogurt-granola-pots.md) - [High-Protein Yogurt Snacks](https://www.trendhunter.com/trends/highprotein-yogurt.md) - [High-Protein Yogurt Lines](https://www.trendhunter.com/trends/oikos-pro-highprotein.md)