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# Low-Calorie Chocolate Treats
These New Nestlé KitKat Varieties are Launching in the UK

By Michael Hemsworth | Published 2020-10-17 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/nestl-kitkat
References: [foodbev](https://www.foodbev.com/news/nestle-launches-two-new-kitkat-varieties-in-uk/) & [nestle](https://www.nestle.com)

These new Nestlé KitKat varieties have been unveiled by the brand in the UK to offer consumers a flavorful option that is perfect for a treat or a dessert that is packaged in a portioned manner. The flavors include [Chocolate Hazelnut Spread](https://www.trendhunter.com/trends/nutella-donuts) and Honeycomb, which both come in two-finger serving sizes that are just 104 and 105 calories, respectively. The treats are set to be available at [Sainsbury's](https://www.trendhunter.com/trends/kitkat-70-dark) at the end of this month and at Asda starting November 9th as well as Iceland and B&M.

Assistant Brand Manager Amy Bennett-Inge spoke on the new Nestlé KitKat varieties saying, "We’ve experienced huge demand for our two-finger KitKats this year and we know that fans love to try new flavors from the brand. We think our honeycomb and chocolate hazelnut spread varieties really hit the spot, and we’re sure they’ll become popular new additions to the range."

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 34% | Activity: 53% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What Makes This Trend Stand Out

- **Low-calorie Chocolate Treats:** Opportunity for developing healthier and portioned chocolate treats that cater to health-conscious consumers.

### Sectors Adopting This

- **Confectionery:** Opportunity to innovate and create low-calorie chocolate treats that appeal to a wider market segment.

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