# Branded Candy Easter Products These Nestlé Easter Eggs Come in Two New Options for 2024 By Michael Hemsworth | Published 2024-02-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nestl-easter-eggs References: [foodbev](https://www.foodbev.com/news/nestle-announces-2024-easter-egg-lineup/) & [nestle](https://www.nestle.com)  These new Nestlé Easter eggs have been unveiled as an addition to the brand's 2024 collection to provide consumers with a way to elevate their springtime holiday celebrations. The products include the Quality Street Golden Collection egg alongside the [Rowntree's](https://www.trendhunter.com/trends/nestl-confectionery-easter-season-2025) Randoms egg, which are both priced at £12. The Quality Street Golden Collection egg boasts fudge and caramel pieces in the milk chocolate caramel-flavored shell and comes with a pack of Quality Street treats. The Rowntree's Random egg, however, is positioned as a one-of-a-kind offering that has Nestlé chocolate with marshmallow pieces and Rowntree's fruit-flavored candies. The new Nestlé Easter eggs will be bolstered by the brand's returning favorites from brands like KitKat, [Milkybar](https://www.trendhunter.com/trends/nestl-christmas-2023-range) and [Smarties](https://www.trendhunter.com/trends/nestl-the-golden-collection) for shoppers to pick up this springtime. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 54% | Activity: 71% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Personalized Easter Eggs:** The introduction of Nestlé's Quality Street Golden Collection egg and Rowntree's Randoms egg showcases a trend towards personalized Easter eggs, offering unique flavors and additional treats. - **Gourmet Easter Treats:** Nestlé's new Easter egg offerings, such as the Quality Street Golden Collection egg, reflect a trend towards gourmet Easter treats with high-quality ingredients and unique flavor combinations. - **Diverse Easter Basket Options:** The expansion of Nestlé's Easter egg collection, including favorites like KitKat, Milkybar, and Smarties, highlights a trend towards diverse Easter basket options, providing consumers with a wider range of choices. ### Who This Affects Most - **Confectionery:** The introduction of new Nestlé Easter eggs indicates opportunities for disruptive innovation and market growth within the confectionery industry. - **Food Retail:** The trend towards personalized and gourmet Easter treats presents opportunities for disruptive innovation in the food retail industry, with retailers offering unique and high-quality Easter products. - **Seasonal Gifts and Decorations:** The expansion of diverse Easter basket options creates opportunities for disruptive innovation within the seasonal gifts and decorations industry, as retailers provide more variety and customization for Easter shoppers. ## Related on Trend Hunter - [Expansive Easter Candy Ranges](https://www.trendhunter.com/trends/nestl-confectionery-easter-season-2025.md) - [Collaboration Easter Chocolate Products](https://www.trendhunter.com/trends/nestle-easter-products.md) - [Nutty Easter Chocolate Ranges](https://www.trendhunter.com/trends/lindt-2026-easter-collection.md) - [Adult-Targeted Easter Treats](https://www.trendhunter.com/trends/ferrero-rocher-and-kinder-easter-products.md) - [Seasonal Springtime Chocolate Ranges](https://www.trendhunter.com/trends/the-hershey-company-easter.md) - [Candy-Filled Egg-Shaped Treats](https://www.trendhunter.com/trends/cadbury-easter-eggs.md) - [Charming Springtime Chocolates](https://www.trendhunter.com/trends/new-easter-products.md) - [Expansive Seasonal Confectionery Collections](https://www.trendhunter.com/trends/nestl-christmas-2023-range.md) - [Springtime Chocolate Products](https://www.trendhunter.com/trends/cadbury-easter-products.md)