# Social Media Matryoshka Dolls Nesting Twitter by Yiying Lu Tells the Story of a Startup By Meghan Young | Published 2014-01-22 | Social Media Source: Trend Hunter, https://www.trendhunter.com/trends/nesting-twitter References: [theverge](http://www.theverge.com/2014/1/22/5333750/twitter-matryoshka-dolls-on-kickstarter) & [kickstarter](http://www.kickstarter.com/projects/recklessabandon/nesting-twitter-a-startup-story-told-through-nesti) Matryoshka dolls may have inspired some unique and useful reinterpretations in the past, but the Nesting [Twitter](https://www.trendhunter.com/trends/twitter-3d-gadget) concept is particularly ingenious. Although it doesn't serve any practical purposes, Nesting Twitter was created to tell the story of the startup. It celebrates the founders and users of the world's favorite 140-character social network by beginning with the hatching of an idea to the originators Biz Stone and Jack Dorsey, all the way to the user community as a whole, which is the outermost shell. Created by Yiying Lu, the creator of the Fail Whale graphic, Nesting Twitter is currently vying for funds on [Kickstarter](https://www.trendhunter.com/trends/namespace) with a lofty goal of $30,000. Of course, these [limited edition dolls](https://www.trendhunter.com/trends/heymates), which are further decorated with @, reply and retweet symbols, will entice many. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 50% | Activity: 98% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Media](https://www.trendhunter.com/socialmedia) ## Key Themes ### Why This Trend Is Growing - **Nostalgia-based Design:** Designers should consider creating products that tap into a sense of nostalgia or familiarity to appeal to customers emotionally and increase engagement. - **Storytelling Marketing:** Brands can incorporate storytelling in their marketing strategies to tell their origin stories and capture their audience's attention. - **Online Community Building:** A focus on building online communities rather than solely on product promotion can lead to increased engagement and customer loyalty. ### Industries Being Reshaped - **Toy Manufacturing:** Toy companies can explore the potential for creating products that celebrate social media platforms or showcase the story of startups. - **Social Media Marketing:** Social media marketing agencies can use storytelling to create more meaningful and engaging content for their clients. - **Crowdfunding Platforms:** Crowdfunding platforms can benefit from promoting unique and creative project ideas, such as the Nesting Twitter dolls, to attract backers. ## Related on Trend Hunter - [Dedicated Social Media Devices](https://www.trendhunter.com/trends/twitter-3d-gadget.md) - [Bird-Inspired Earbud Concepts](https://www.trendhunter.com/trends/tweettunes.md) - [Home Exterior Nesting Boxes](https://www.trendhunter.com/trends/numbird.md) - [Collectable Sculptural Doll Collections](https://www.trendhunter.com/trends/inedible-doll.md) - [Wooden Minimal Nesting Boxes](https://www.trendhunter.com/trends/nesting-boxes.md) - [Whimsical Doll-Inspired Accessories](https://www.trendhunter.com/trends/pidgin.md) - [Two-Sided Paper Dolls](https://www.trendhunter.com/trends/megadolls.md) - [Miniature Collectible Campaigns](https://www.trendhunter.com/trends/worlds-smallest.md) - [Timber Tech-Packed Dolls](https://www.trendhunter.com/trends/teenage-engineering-wooden-dolls.md)