# Architectural Nesting Blocks These Nesting Toys are Based on the Russian Matryoshka By Laura McQuarrie | Published 2016-07-08 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/nesting-toys References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/07/blokoshka-modernist-architectural.html) & [zupagrafika](http://www.zupagrafika.com/) Over the years, there have been many nesting toys and dolls that have been inspired by the iconic Matryoshka from Russia. Rather than taking the traditional rounded form of a doll's silhouette, 'BLOKOSHKA' by creative agency ZUPAGRAFIKA introduces a new kind of stacking toy that takes cues from [modernist architecture](https://www.trendhunter.com/trends/mohmaya). The nesting toys are assembled from pieces of [recycled cardboard](https://www.trendhunter.com/trends/bug-collection-1), which features colorful prints that are inspired by the designs of buildings from post-war eastern European cities. The four pieces of the 'Modernist Architectural Matryoshka' set are pre-cut and pre-folded so that assembly is possible without needing glue or scissors. BLOKOSHKA puts a modern spin on a classic Russian toy that will delight kids and design fans alike. These novel build-it-yourself paper toys are sold through the studio's online shop. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 78% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What's Driving This Trend - **Paper-based Toys:** Creating eco-friendly and easily assembled paper-based toys that are inspired by modernist architecture can offer a fun, unique, and sustainable play experience. - **Upcycled and Recycled Materials:** Incorporating upcycled and recycled materials into toys can promote sustainability and eco-friendliness while also fostering creativity through personal assembly. - **Modernist Design Aesthetic:** Applying a modernist design aesthetic to traditional toys can bring a fresh perspective to the market and showcase the potential for creativity in everyday objects. ### Who This Affects Most - **Toy Industry:** The traditional toy industry can expand its offerings by exploring eco-friendly and unique options that incorporate modernist design and personal assembly - **Architecture Industry:** The architecture industry can capitalize on the popularity of modernist design and create new products that appeal to design enthusiasts and collectors of unique home decor items. - **Sustainable Packaging Industry:** Creating eco-friendly packaging solutions for toys can cater to a growing consumer trend of sustainability and environmental consciousness while also providing a unique and appealing product. ## Related on Trend Hunter - [Block Puzzle Modular Dollhouses](https://www.trendhunter.com/trends/dollhouse-concept.md) - [Architecture-Inspired Building Blocks](https://www.trendhunter.com/trends/blockitecture-frank-lloyd-wright.md) - [Toy Block-Inspired Furniture](https://www.trendhunter.com/trends/bloc-collection.md) - [Big Apple Toy Blocks](https://www.trendhunter.com/trends/machi-town-new-york.md) - [Geometric Design Toys](https://www.trendhunter.com/trends/the-little-toy-by-eames-office.md) - [Origami-Inspired Playful Magnetic Blocks](https://www.trendhunter.com/trends/trido.md) - [Toy Brick-Inspired Studios](https://www.trendhunter.com/trends/curving-block.md) - [Structure Building Cards](https://www.trendhunter.com/trends/house-of-cards-building-kit.md) - [Architecture-Inspired Building Sets](https://www.trendhunter.com/trends/arckit-100-sqm.md)