# Nested Easter Eggs The James Speckled Mint White Chocolate Egg is Packaged with Its Own Roost By Amelia Roblin | Published 2015-02-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nested-easter-egg References: [johnlewis](http://www.johnlewis.com/james-speckled-mint-white-chocolate-egg-60g/p1803116) The packaging of this nested Easter egg was born in part out of practicality and partly out of a familiar aesthetic theme. What we have here is a generously large [mint chocolate egg](https://www.trendhunter.com/trends/creme-egg-2) that's sold as a stand-alone treat for a favorite springtime holiday. The sweet edible has been made to an occasion-relevant and recognizable form, but it put forward the problem of how to pack, protect and present something rounded. James Lewis hoped to show off the beautiful shape and pattern of this dessert, opting for a [see-through plastic box](https://www.trendhunter.com/trends/filled-chocolate-easter-eggs). But in order to keep the egg upright and safe from cracking, padding was required. A simple and naturally appropriate solution was exercised in making this a nested Easter egg. Strands of shredded kraft paper create a twig-like bed for the scrumptious item. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 58% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Nested Packaging:** The trend towards nested packaging presents an opportunity for companies to showcase their products in a distinctive and memorable way. - **Transparent Packaging:** Transparent packaging is an emerging trend that allows companies to highlight the shape, color, and design of their products. - **Natural Materials:** Using natural materials, such as shredded kraft paper, offers a sustainable and visually appealing packaging solution. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can benefit from the trend towards nested packaging as it offers an opportunity to showcase unique and seasonally relevant products. - **Confectionery:** Transparent packaging is an especially disruptive innovation opportunity within the confectionery industry as it allows companies to highlight the intricate and visually appealing designs of their products. - **Sustainability:** The trend towards using natural materials in packaging can offer a sustainable and eco-friendly option for industries looking to reduce their environmental impact. ## Related on Trend Hunter - [Pyramid-Shaped Chocolate Eggs](https://www.trendhunter.com/trends/edgy-egg.md) - [Textural Flat Easter Chocolates](https://www.trendhunter.com/trends/gnaw-chocolate-eggs.md) - [Branded Candy Easter Products](https://www.trendhunter.com/trends/nestl-easter-eggs.md) - [Speckled Easter Chocolate Snacks](https://www.trendhunter.com/trends/poppets-poppeggs.md) - [Viral Chocolate Easter Eggs](https://www.trendhunter.com/trends/pistachio-kataifi-breton-egg.md) - [Private Label Easter Treats](https://www.trendhunter.com/trends/outrageously-chocolatey-custard-cream-biscuity-egg.md) - [Breakfast-Inspired Easter Chocolates](https://www.trendhunter.com/trends/chocolate-egg-easter.md) - [Luxurious Eco-Friendly Easter Treats](https://www.trendhunter.com/trends/luxury-giant-milk-chocolate-egg.md) - [Artisan Easter Egg Treats](https://www.trendhunter.com/trends/loeuf-gourmand.md)