# Caramel-Forward Chocolate Drink Mixes Nesquik Choco-Caramel is a New Permanent Product in the UK By Michael Hemsworth | Published 2022-06-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nesquik-chococaramel References: [foodbev](https://www.foodbev.com/news/nestle-adds-to-its-nesquik-portfolio-with-choco-caramel-variant/) & [nestle](https://www.nestle.com)  The [Nesquik](https://www.trendhunter.com/trends/nestl-nesquik-cinnamon-churro) Choco-Caramel is a new drink mix flavor arriving in the UK market to offer families a way to enjoy a deliciously chocolaty beverage on demand. The drink mix is quick to prepare by simply adding two teaspoons to a serving of semi-skimmed milk. The product is free from artificial flavorings, colors, preservatives and sweeteners. The drink mix is arriving at [Tesco](https://www.trendhunter.com/trends/nestle-2) locations this week, and joins the permanent lineup of flavors including Chocolate, Strawberry and Banana. Nesquik Senior Brand Manager Kelly Light spoke further on the new Nesquik Choco-Caramel drink mix saying, "We’re really excited to introduce a new permanent flavour to the iconic Nesquik brand, which has been a family favourite in the UK and around the world for many years. Choco-caramel is the perfect addition to the Nesquik milkshake range and we are confident consumers will absolutely love the taste of it.” ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 13% | Activity: 30% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Indulgent Drink Mixes:** There is an opportunity to create more indulgent drink mix flavors that offer consumers a way to enjoy a dessert-like beverage on demand. - **Clean Label Drink Mixes:** There is an opportunity to create drink mix flavors that are free from artificial flavorings, colors, preservatives and sweeteners to meet the demand for clean label products. - **Permanent Flavor Lineups:** There is an opportunity to introduce permanent flavor lineups for drink mixes to encourage repeat purchases and build brand loyalty. ### Industries Being Reshaped - **Food and Beverage:** Players within the food and beverage industry can capitalize on the trend by developing and promoting indulgent and clean label drink mix flavors to meet consumer demand. - **Supermarkets and Convenience Stores:** Supermarkets and convenience stores can benefit by expanding their drink mix offerings to include indulgent and clean label options that appeal to health-conscious consumers. - **Branding and Marketing:** Opportunities exist for branding and marketing agencies to develop launching strategies and promotional campaigns around permanent drink mix flavor lineups to build brand recognition and increase sales. ## Related on Trend Hunter - [Churro-Flavored Drink Mixes](https://www.trendhunter.com/trends/nestl-nesquik-cinnamon-churro.md) - [Chocolaty Caramel Milk Drinks](https://www.trendhunter.com/trends/yazoo-choc-caramel.md) - [At-Home Chocolate Latte Mixes](https://www.trendhunter.com/trends/kenco-cadbury-caramel-latte.md) - [Caramel-Infused Wafer Candy Bars](https://www.trendhunter.com/trends/kitkat-chunky-caramel.md) - [Chocolate Bar-Inspired Instant Lattes](https://www.trendhunter.com/trends/kitkatflavored.md) - [Candy Bar Beverage Mixes](https://www.trendhunter.com/trends/golden-honeycomb-mocha.md) - [Bubbly Caramel Chocolate Snacks](https://www.trendhunter.com/trends/aero-caramel-bubbles.md) - [Cafe-Inspired Instant Coffees](https://www.trendhunter.com/trends/nescaf-gold-blend-instant-coffee.md) - [Artisan Dessert-Flavored Milks](https://www.trendhunter.com/trends/salted-caramel-milk.md)