# Sustainable Coffee Carts 'Nespresso on Wheels' Shares Nespresso Coffee Pods' Recycling Efforts By Laura McQuarrie | Published 2016-06-29 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/nespresso-coffee-pods References: [luxuo](http://www.luxuo.com/art/broad-museum-hosts-cindy-sherman-works.html) & [nespresso](https://www.nespresso.com/sg/en/pages/nespresso-recycling-sg) On the heels of its 'One Pod at a Time' campaign, [Nespresso](https://www.trendhunter.com/trends/coffee-capsule-recycle-program) is launching a new initiative to show how easily the Nespresso coffee pods can be recycled. 'Nespresso on Wheels' will be touring Singapore in the form of a mobile coffee bar, providing visitors with the chance to learn more about its products and commitment to sustainability. Consumers will also be able to turn in their [used Nespresso capsules](https://www.trendhunter.com/trends/podback) and in exchange, receive a kit for growing wheatgrass and more. Those who find Nespresso on Wheels will also be able to sample a complimentary cup of Nespresso coffee after riding on a bicycle-powered machine. Consumers have come to know that many [single-use coffee pods](https://www.trendhunter.com/trends/recyclable-aluminum-coffee-pods) from other brands are not recyclable, but this initiative reminds of Nespresso's environmentally friendly mission. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 98% | Activity: 100% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Mobile Sustainability Initiatives:** Businesses can showcase their commitment to sustainability through mobile initiatives, providing education and resources to consumers while also promoting their products. - **Incentivized Recycling Programs:** Companies can encourage consumers to recycle by offering incentives, such as free samples or DIY kits, which can promote brand loyalty and environmental responsibility. - **Bicycle-powered Micro-events:** Small-scale events powered by sustainable methods, such as human-powered bicycles, can provide unique and engaging experiences for consumers while showcasing the value of sustainable solutions. ### Where This Applies - **Coffee and Beverage Industry:** Coffee and beverage companies can differentiate themselves by promoting their sustainability efforts through mobile initiatives and incentivized recycling programs. - **Event Planning and Marketing Industry:** Event planners and marketers can leverage bicycle-powered micro-events and mobile sustainability initiatives to create unique and engaging experiences for consumers, while promoting sustainable solutions. - **Sustainable Packaging Industry:** Companies specializing in sustainable packaging can partner with coffee and beverage companies to create more environmentally friendly packaging solutions, while also emphasizing the benefits of recycling and sustainability initiatives. ## Related on Trend Hunter - [Coffee Capsule Recycle Programs](https://www.trendhunter.com/trends/coffee-capsule-recycle-program.md) - [Social Good Coffee Vans](https://www.trendhunter.com/trends/nespresso-and-change-please.md) - [On-the-Go Coffee Bars](https://www.trendhunter.com/trends/the-nespresso-bar.md) - [Coffee Pod Recycling Programs](https://www.trendhunter.com/trends/fcc-environmental.md) - [Sustainable SmartBrew Systems](https://www.trendhunter.com/trends/dolce-gusto-neo.md) - [Waste-Reducing Coffee Balls](https://www.trendhunter.com/trends/coffee-balls.md) - [Nature-Inspired Coffee Boutiques](https://www.trendhunter.com/trends/coffee-boutique.md) - [Eco-Conscious Coffee Packaging](https://www.trendhunter.com/trends/bruvi.md) - [Refillable Coffee Pouches](https://www.trendhunter.com/trends/nescafe.md)