# Global Eyewear Brand Platforms
Neso Brands Uses Cutting-Edge Technology to Innovate in the Market

By Kalin Ned | Published 2023-08-02 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/neso-brands
References: [nesobrands](https://www.nesobrands.com/)

Neso Brands, a Singapore-based venture, is actively investing in and scaling new global eyewear brands in the mid-tier luxury sunglasses category to counter the market's domination by French-Italian conglomerate EssilorLuxottica. Its focus falls on emerging labels like Meller, a Barcelona-based eyewear company that experienced significant growth in 2022.

Neso Brands provides emerging eyewear companies with the advantages and resources of a global eyewear group—from intricate analytics and cutting-edge technology to supply chain assistance and distribution. Some of the technologies Neso Brands harnesses as part of its service are artificial intelligence (AI), sensor and eye-tracking technology, and augmented reality (AR). In helping these labels grow their business, Neso Brands actively enables its clients and partners to compete with larger legacy players in the style-forward luxury sunglasses category.

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