# Neglectful Coffee Campaigns The Nescafe Take Time Off Ads Focus on Relationships Rather than Work By Leslie Chen | Published 2013-06-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nescafe-take-time-off References: [adsoftheworld](http://adsoftheworld.com/media/print/nescafe_girlfriend) & [publicis](http://www.publicis.com/) If you've ever found yourself complaining about how hectic your schedule is, then you'll appreciate these [Nescafe](https://www.trendhunter.com/trends/nescaf-branding) Take Time Off advertisements. Coming from ad agency [Publicis](https://www.trendhunter.com/trends/limited-edition-flipbook) in Venezuela, the campaign focuses on important things in life that you may be neglecting because of work, like your kids, friends and significant other. The ads show a computer screen desktop with icons covering the faces of these important people while a [Nescafe coffee mug](https://www.trendhunter.com/trends/coffee-break) sits in the corner, reminding you to "Take some time off." The Nescafe Take Time Off campaign is a friendly reminder to not let work take you away from the most important things in life: spending time with those you love the most - and also to enjoy a cup of jo while doing so. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 20% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Relationship-focused Advertising:** Ad campaigns that prioritize relationships over work to appeal to busy individuals. - **Mental Health Awareness Advertising:** Advertising campaigns that prioritize mental health and self-care over work to appeal to busy individuals. - **Family Values Advertising:** Ad campaigns that prioritize spending time with family over work to appeal to busy individuals. ### Where This Applies - **Advertising Industry:** Opportunity for ad agencies to create campaigns that prioritize relationships, mental health, and family values to differentiate from traditional work-focused advertising. - **Coffee Industry:** Opportunity for coffee companies to differentiate from competitors by emphasizing the importance of mental breaks and relationships in their advertising campaigns. - **Technology Industry:** Opportunity for technology companies to create tools and apps that help individuals prioritize relationships and mental breaks in their hectic schedules. ## Related on Trend Hunter - [Cheeky Coffee Ads](https://www.trendhunter.com/trends/starbucks-new-ads.md) - [Workday Break-Focused Campaigns](https://www.trendhunter.com/trends/teams-meeting.md) - [Afternoon Break-Encouraging Campaigns](https://www.trendhunter.com/trends/halfday-iced-teas.md) - [Personal Break-Emphasizing Campaigns](https://www.trendhunter.com/trends/personal-breaks.md) - [Nostalgic Postcard Cafe Campaigns](https://www.trendhunter.com/trends/postcards-from-peets.md) - [Anti-Burnout Beer Campaigns](https://www.trendhunter.com/trends/antiburnout.md) - [Authenticity-Focused Coffee Campaigns](https://www.trendhunter.com/trends/for-the-love-of-real.md) - [Swapped Phone Campaigns](https://www.trendhunter.com/trends/kitkat-phone-break.md) - [Peaceful Holiday Ads](https://www.trendhunter.com/trends/take-a-holiday-from-the-holidays.md)