# Instantaneous Coffee Shop Packets The Nescafe Cafe Menu Line Mimics In-store Java Blends By Jordy E | Published 2015-10-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nescafe-cafe-menu References: [amazon](http://www.amazon.com/Nescafe-Instant-Cappuccino-Range-Strong/dp/B0094WN87C?tag=trenhunt0f-20) & [nestle.co.nz](https://www.nestle.co.nz/brands/beverages/nescafe/cafe-menu) The [Nescafe Cafe](https://www.trendhunter.com/trends/nescaf-instant-coffee) Menu mimics the taste of traditional cafe blends in an instantaneous manner. The brand's premium coffee beans are featured in the line that is available in diverse subsets including [dark chocolate, butterscotch latte](https://www.trendhunter.com/trends/kenco-cadbury-caramel-latte) and hot chocolate, allowing for personalized flavor. Nescafe encourages consumers to try out the on-the-go packets when "...relaxing with your favourite magazine or taking five minutes while the kids are entertained." No matter the occasion, the product promises to deliver an authentic in-store experience in an expedient manner. In addition to the expansive taste range, the Cafe Menu is also available in [cappuccino, flat white and mocha formats](https://www.trendhunter.com/trends/instant-mocha-mix). This proves that few compromises need to be made when consuming coffee at home. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 51% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Instantaneous Coffee:** The trend of instant coffee packets allows for a convenient and authentic in-store coffee experience at home. - **Personalized Flavor:** The trend of offering diverse subsets of flavors in coffee packets allows consumers to personalize their coffee experience. - **Cafe Blends at Home:** The trend of replicating traditional cafe blends at home provides opportunities for businesses to disrupt the coffee industry. ### Where This Applies - **Coffee Packaging:** The coffee packaging industry can capitalize on the trend of instantaneous coffee packets by developing innovative packaging solutions. - **Cafe Chains:** Cafe chains can seize the trend of replicating cafe blends at home by offering their own branded coffee packets for consumers to enjoy outside their stores. - **Home Coffee Machines:** Home coffee machine manufacturers can tap into the trend of personalized flavor by creating machines that can brew coffee from a wide range of flavors and subsets. ## Related on Trend Hunter - [Premium Instant Coffee Products](https://www.trendhunter.com/trends/nescaf-instant-coffee.md) - [Chocolate Bar-Inspired Instant Lattes](https://www.trendhunter.com/trends/kitkatflavored.md) - [Classic Dessert-Flavored Coffees](https://www.trendhunter.com/trends/nescaf-dessert-edition.md) - [Premium QSR Instant Coffees](https://www.trendhunter.com/trends/new-kcup-options.md) - [Cafe-Inspired Coffee Drink Mixes](https://www.trendhunter.com/trends/kenco-icedhot.md) - [Convenient Espresso Concentrates](https://www.trendhunter.com/trends/concentrate-line.md) - [Versatile Soluble Coffees](https://www.trendhunter.com/trends/nestle-soluble-coffee.md) - [Ready-to-Mix Espresso Concentrates](https://www.trendhunter.com/trends/espresso-concentrates.md) - [At-Home Chocolate Latte Mixes](https://www.trendhunter.com/trends/kenco-cadbury-caramel-latte.md)