# Small Biz Brewers The Nescafe Alegria is Specifically Designed for Small European Establishments By Katherinev123 | Published 2012-02-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nescafe-alegria References: [brandingmagazine](http://www.brandingmagazine.com/2012/02/10/nescafe-alegria-coffee-machine-for-small-businesses/) & [nescafe-alegria](http://www.nescafe-alegria.com/JSRedirector/NitJSRedirector.htm?nojs=0&urljs=http://www.nescafe-alegria.com/worldwide/en-gb/Pages/Redirect.aspx&UrlReferrer=http://www.youtube.com/watch?feature=player_embedded&v=ZTQNL7MWXLY) [Commercial espresso machines](https://www.trendhunter.com/trends/jura-j10) are often costly and typical coffee makers usually offer only one-note brews, but changing that is the Nescafe Alegria, an [affordable coffee maker](https://www.trendhunter.com/trends/cuisinart-coffee-machines) that allows small businesses in Europe to make specialty drinks for customers without having to invest in larger scale appliances. The Nescafe Alegria features a small and practical design and gives small businesses -- with fewer than 10 employees -- the opportunity to offer their customers specialty coffee beverages such as cappuccinos, lattes and macchiatos at the push of a button. The Nescafe Alegria uses only one cartridge that contains enough coffee (115 g) to make 40 cups of cappuccino or 120 cups of espresso and because it steams milk using a hot water jet at the top, no milk passes through the device, which ensures easy cleaning. According to Michiel Kernkamp, Head of Beverages of Nestle Professional, "The days of a plain black coffee are over. Consumers want something more complex. It’s an advantage for small businesses like hairdressers, florists or car dealerships to be able to offer their clients a latte macchiato or cappuccino at the touch of a button." ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 18% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Specialty Coffee Makers:** Affordable coffee makers that allow small businesses to make specialty drinks are disrupting the market and providing niche opportunities for entrepreneurs. - **Small Business Coffee Solutions:** The rising trend of small business coffee solutions is enhancing consumer experiences and streamlining operations for business owners. - **One-note Brew Alternatives:** Innovative coffee makers that offer a variety of specialty coffee beverages are shaking up the market and providing consumers with more options than ever before. ### Where This Applies - **Hospitality:** Specialty coffee makers provide affordable solutions for small hotels, bed and breakfasts, and other small establishments looking to enhance guest experiences. - **Small Business:** In the highly competitive small business market, affordable coffee solutions provide a unique value proposition for entrepreneurs looking to differentiate their offerings. - **Food and Beverage:** Innovations in the coffee market are driving growth and providing opportunities for entrepreneurs to tap into the thriving food and beverage industry. ## Related on Trend Hunter - [Automated Espresso Machines](https://www.trendhunter.com/trends/boschs-new-line.md) - [Smart Workplace Coffee Makers](https://www.trendhunter.com/trends/lavazza-flavia-creation-300-chill-refresh.md) - [Flexible Coffee Machines](https://www.trendhunter.com/trends/l-or-barista-absolu.md) - [Luxe Low-Power Espresso Makers](https://www.trendhunter.com/trends/automatic-espresso-machine-and-frother.md) - [Coffee-Branded Espresso Machines](https://www.trendhunter.com/trends/delonghi-la-specialista-arte-truestart-edition.md) - [Space-Saving Espresso Makers](https://www.trendhunter.com/trends/terra-kaffe-demi.md) - [Barista-Grade Coffee Makers](https://www.trendhunter.com/trends/breville-nespresso-vertuo-creatista.md) - [Luxury Coffee Makers](https://www.trendhunter.com/trends/luxury-coffee-maker1.md) - [Automated Touchscreen Coffee Makers](https://www.trendhunter.com/trends/philips-3200-automatic-espresso-machine.md)